Auto lock packaging box and bag designs for the Roasting Room's drip coffee.

Our first approach in the creative brief phase was to keep up with the brand guidelines in order to maintain brand consistency and recognition.

The design's theme aims for a bold, eye catching and harmonic experience, featuring a pattern of geometric shapes including a Qatar's sandy desert in the front. Bag wise, the creative solution aims for a more minimal and line art direction. Both chosen to go with a bold and modern sans serif typography.

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