Filos Co. | Brand Identity

Filos Co | Brand Identity Filos Co. is a foodtruck located in Marbella, Spain , that serves an authentic Greek souvlaki made with fresh premium ingredients sourced from Greek village farms.

Challenge Great quality product, no brand personality.

Our brand identity project for Filos Souvlaki Food Truck is a celebration of Greek tradition and modern flair, serving up authentic souvlaki made with fresh premium ingredients sourced directly from Greek village farms. At the heart of our brand is a creative logo that captures the essence of our culinary journey—a big chunk of gyro spinning around a pillar representing the iconic Acropolis monument. This unique depiction metaphorically presents the Acropolis as the skewer, symbolizing the authenticity and heritage behind our delicious souvlaki. Objective Our vision was to create a vibrant,cool, modern and easy going streetstyle look and feel social street food brand that captures the essence of food truck culture with a funky twist. Brand Personality & Values

Filos Souvlaki Food Truck embodies a personality that is cool, funky, and full of character. We're not just about serving delicious food; we're about creating a memorable experience that delights the senses and leaves a lasting impression.

Our brand values are deeply rooted in freshness, healthiness, and the importance of hand-sourcing ingredients directly from Greece. Every bite of our souvlaki tells a story of tradition, quality, and passion for Greek cuisine.

Filip Panov® 2024

Client: Pegasus

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