Branding for Serve & Sip Pickleball Club
Filip Panov
Serve & Sip Pickleball Cub
Branding direction I developed for this pickleball club and restaurant located in Dallas.
The design for the pickleball center draws inspiration from urban industrial aesthetics with clean, modern lines and natural materials. This combination of elements creates an elegant yet approachable atmosphere that nods to the sport's history while remaining fresh and contemporary.
The brandmark represents both a ball in motion and a sipping droplet combined, indicating what they stand for.
The approach we aimed to achieve is friendly and vibrant, resonating with the social atmosphere they're offering.
main logomark
3D mockup scene
symbol, brand values
visual cover design
imagery, services
imagery, logo explanation
horizontal logomark
pattern, imagery
visual cover
marketing collateral
symbol, logotype on cap, mockup scene
brand services
brand services, imagery
brand values
3d mockup scenes
packaging box, pattern
visual cover, pattern
posters, visual covers
Brainstorm® 2024
Brand Identity: Filip Panov
Client: Serve & Sip Pickleball Club
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Posted May 27, 2025
Branding direction we developed for this pickleball center draws inspiration from urban industrial aesthetics with clean, modern lines and natural materials.
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