Adriana Perez Jewelry Brand Identity Project

Our brand identity project for Adriana Perez Jewelry is a tribute to the artistic journey and meticulous craftsmanship of Adriana Perez. Born in Venezuela and an accomplished architect in both her home country and the United States, Adriana’s passion for jewelry was ignited during her two-year stay in Brazil. Immersed in the vibrant craftsmanship of São Paulo’s hidden neighborhoods, she transformed her visionary concepts into tangible, handcrafted masterpieces. 💍

The logo is a luxurious and feminine symbol, featuring the intertwined initials “A” and “P.” Reflected both horizontally and vertically using a monoline technique, the logo creates a distinctive and memorable look that embodies sophistication and sensuality.

The overall brand aesthetic is minimal, clean, and modern, featuring a rich color palette of dark pastel brown, beige, and dusty grey. This sophisticated color scheme enhances the luxurious feel of the brand while maintaining a sense of elegance and allure.

Typography: Our typography features a modern and geometric sans serif throughout, reinforcing the brand’s contemporary and refined character.

Brand Personality: Adriana Perez Jewelry exudes sophistication, modernity, and glamour. Our statement pieces are designed to anchor or enhance outfits, evoking a sense of completion and confidence in our target audience. Each piece carries a sense of intrigue and allure, reflecting a combination of contemporary trends and timeless elegance.

Filip Panov® 2024

Client: Adriana Perez

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