Viori Cafe & Wine Bar Brand Identity

Viori caters to young professionals, wine and coffee enthusiasts, and community members seeking an elevated yet welcoming space. Its patrons appreciate quality craftsmanship, intentional moments, and a space that invites both productivity and relaxation. Viori appeals to individuals who seek to balance their fast-paced lives with moments of connection and indulgence.

The brand identity for Viori Café & Wine Bar embodies modern elegance and versatility, seamlessly capturing the dual nature of this lifestyle destination. Designed to celebrate life’s simple pleasures, Viori transitions from a vibrant café in the morning to an intimate wine bar in the evening, offering guests a thoughtfully curated menu and a warm, inviting atmosphere.

The logo creatively incorporates four key elements: the sun and coffee bean to represent the energy and vibrancy of the café during the day, and the grape and moon to symbolize the calming and inviting nature of the wine bar at night. The design is modern and minimal, with clean and flowing lines that reflect Italian design principles of simplicity and balance.

The visual identity features a sophisticated color palette of calm, soft black, contrasted with vibrant tones of pink, beige, and light brown, enhancing the brands elegance and warmth. Accompanied by timeless graphic illustrations and clean typography, Viori’s branding encapsulates a perfect blend of sophistication, approachabili-ty, and an elevated yet relaxed dining experience.

Brainstorm® 2025

Client: Viori Cafe & Wine Bar

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