Khushee Brand Identity Design

The brand identity for Khushee, an upscale fine-dining restaurant, captures the essence of traditional Indian cuisine with a touch of luxury. The logo, inspired by the meaning of "Khushee" (happiness, smile, delight), integrates a modified variation of the Hindu Swastika, symbolizing the sun, prosperity, and good luck, elegantly transformed to fit the restaurant’s refined aesthetic. The brand’s visual elements evoke regality, cultural richness, and sophistication, while maintaining a welcoming and tranquil atmosphere. With a color palette and design elements drawn from authentic Indian heritage, Khushee offers an immersive and culturally rich dining experience, rooted in values of authenticity, elegance, and warmth, seamlessly blending tradition with modernity.

Brainstorm® 2025

Client: Khushee Progressive Indian Gastrobar

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