Brand Identity Design for Inversiones JM

Inversiones JM is an investment company in which we buy and breed Colombian Paso Fino horses that can be rented for competition including National, international and World, used for other breeding. We plan on having real a estate for stables to rent and other real estate properties to rent under Airbnb with luxury container homes, as well as having a store in the stables to sell horse products under our label.

The monogram features bold and thick shapes to portray the strength and agility the horses possess. A smokey black and a sandy white color palette complement the identity in order to achieve a modern and minimalistic feel.

Performance and Quality are the important aspects of the brand reflected within the brand identity.

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