Cover image for A compelling logo animation does more than just move—it embe...
A compelling logo animation does more than just move—it embeds meaning and momentum into the brand's identity. This featured project, the "UpOrcas Logo animation", is a powerful example of translating conceptual strength (like upward movement and reliability) into fluid, memorable motion. Designing motion that visually reinforces the brand name and core values i.e. the rising/lifting motion suggests growth and support. Perfecting the animation cycle for continuous use as a dynamic loading screen or engaging feature within a mobile/web product UI. Combining sharp, clean reveals with fluid, organic motion to give the brand a modern, trustworthy feel. If your digital product or SaaS platform needs an identity that is both sophisticated and full of life, I specialize in crafting these foundational motion assets.
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