A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture.
Visual Identity · Art Direction · Logo Design · Campaign Design
The custom Velaire script carries the whole system. From the perfume bottle to the shopping bag, the lettering stays sensual without ever feeling fragile. The editorial shots make this look like a real luxury house.
Thank you so much! I really wanted the custom lettering to feel sensual and expressive while still holding the whole identity together. Really appreciate this✨
Thank you so much! I’m really glad the lighting, typography and art direction came together to create that luxurious feeling. Really appreciate your words ✨
Thank you! I developed the wordmark by sketching the letterforms by hand first, then refining the shapes digitally until the movement and rhythm felt right. I wanted it to feel fluid and expressive, but still controlled enough to carry the identity across packaging and editorial...
Thank you! I really wanted the custom lettering to be the strongest part of the identity, so I’m glad that came through — and “expensive” is exactly the feeling I was aiming for ✨
Green for me, and I'd bet on it converting better too. The red version is loud in the way every food app is loud, while the green makes the burger the hero and the screen instantly recognizable in a feed. The green background also gives the white FLAVOR POP type far more contrast, so the message lands a beat faster.
Which homepage would make you more likely to explore the platform?
HackStack features bold typography, teal gradients, and a centered layout focused on AI tools and automation. DataVistaHQ uses purple accents, a split layout, and a prominent dashboard preview to introduce its business intelligence platform.
I would like your perspective on the visual design, clarity, and first impression. Which approach communicates its value more effectively and makes you want to take the next step?
Vote for your preferred design and share what influenced your choice: the colors, headline, layout, dashboard preview, or overall presentation.
Visually, I lean toward DataVistaHQ, but the cognitive load is really high. The value proposition and the stats feel like they're competing for attention.
On the other hand, HackStack has a much better visual hierarchy. The value proposition and CTA group immediately give me a...
What happens when typography refuses to stay inside the grid?
BREAK THE GRID — an AI-generated visual experiment combining oversized lettering, torn-paper textures and bold colour. The words become the action: bending, tearing and breaking through the layout.
Controlled structure or creative chaos—which draws you in?