Beauty & Fragrance Visual Identity with Custom LetteringBeauty & Fragrance Visual Identity with Custom Lettering
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VELAIRE — Beauty & Fragrance Visual Identity
A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture. Visual Identity · Art Direction · Logo Design · Campaign Design
#VisualIdentity #ArtDirection #BrandDesign #LogoDesign #GraphicDesign
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Mahmudul's avatar
Beyond imagination, High end brand work
Yaren 's avatar
🙂‍↔️🙂‍↔️🙂‍↔️
Umar's avatar
Great work 👍
Yaren 's avatar
thank you!✨
Timothy's avatar
The custom Velaire script carries the whole system. From the perfume bottle to the shopping bag, the lettering stays sensual without ever feeling fragile. The editorial shots make this look like a real luxury house.
Yaren 's avatar
Thank you so much! I really wanted the custom lettering to feel sensual and expressive while still holding the whole identity together. Really appreciate this✨
Bella's avatar
Love this!
Yaren 's avatar
thank you very much✨
Mostafa's avatar
Great brand identity Yaren that's really luxury 🔥🔥
Yaren 's avatar
thank you very much!✨
Nicolette's avatar
this is beautifully done!
Yaren 's avatar
thank you✨
Juice's avatar
The golden lighting, elegant typography, and sensual art direction create a luxurious fragrance identity that feels truly unforgettable.
Yaren 's avatar
Thank you so much! I’m really glad the lighting, typography and art direction came together to create that luxurious feeling. Really appreciate your words ✨
Rafee 's avatar
The script lettering carries the whole identity. How did you build the custom wordmark?
Yaren 's avatar
Thank you! I developed the wordmark by sketching the letterforms by hand first, then refining the shapes digitally until the movement and rhythm felt right. I wanted it to feel fluid and expressive, but still controlled enough to carry the identity across packaging and editorial...
TRUEFRAME logo
the custom lettering is doing most of the heavy lifting here and its working. packaging feels EXPENSIVE
Yaren 's avatar
Thank you! I really wanted the custom lettering to be the strongest part of the identity, so I’m glad that came through — and “expensive” is exactly the feeling I was aiming for ✨
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