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VELAIRE — Beauty & Fragrance Visual Identity
A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture.
Visual Identity · Art Direction · Logo Design · Campaign Design
#VisualIdentity #ArtDirection #BrandDesign #LogoDesign #GraphicDesign
Beyond imagination, High end brand work
😊😊
Great work 👍
The custom Velaire script carries the whole system. From the perfume bottle to the shopping bag, the lettering stays sensual without ever feeling fragile. The editorial shots make this look like a real luxury house.
Love this!
VELAIRE is such a beautiful name and the sensual art direction fits perfectly for beauty & fragrance! Love how you explored it across packaging + editorial + digital - that's a proper visual system. Custom lettering is chef's kiss ✨
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Which ZVEZRA logo direction do you prefer? 👀
I’ve been exploring two variations of the wordmark. Both follow the same visual direction, but each has its own character.
Vote below!
I’d love to hear your thoughts! 👇
39 voted
53%
34 voted
47%
73 votes
Closed
Option 1 for me, it has a bit more personality. Both are strong though, tough call
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So are you still team traditional Figma design ? Or you now use Ai to advance your design work ?
Awesome work!
Designed this concept poster for the Koenigsegg CCGT1.
Art direction, layout, grade: all mine.
good one