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Aleksandar Coric
Logo & Brand Identity Designer
The Rebranding Challenge - Season Investments
One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
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First shapes > The final mark
A quick look at how the Bewy logo came together. The idea was to create a simple symbol that feels architectural, structured, and forward-looking, while still being distinctive and easy to recognize.
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How do you design a contemporary logo for something so deeply connected to tradition?
That was the main question behind my logo design for Opern.news (http://Opern.news). Opera comes with centuries of history, recognizable architecture, and a very strong cultural identity. But Opern.news (http://Opern.news) is a digital platform, a place for current stories, information, and communication.
I wanted to find a simple visual idea that could connect those two worlds.
The answer came from looking down at the architecture of theaters and amphitheaters. The stage and surrounding rows of seats gradually became a minimal geometric symbol.
And then I noticed a second meaning in the same form: the lines also felt like broadcast waves, representing news, communication, and the flow of information.
One symbol, two readings: opera + news. Opera and communication. Tradition and the present.
#logodesign (https://www.linkedin.com/search/results/all/?keywords=%23logodesign&origin=HASH_TAG_FROM_FEED) #logodesigner (https://www.linkedin.com/search/results/all/?keywords=%23logodesigner&origin=HASH_TAG_FROM_FEED) #opera (https://www.linkedin.com/search/results/all/?keywords=%23opera&origin=HASH_TAG_FROM_FEED) #designprocess (https://www.linkedin.com/search/results/all/?keywords=%23designprocess&origin=HASH_TAG_FROM_FEED) #visualIdentity (https://www.linkedin.com/search/results/all/?keywords=%23visualidentity&origin=HASH_TAG_FROM_FEED) #brandidentity (https://www.linkedin.com/search/results/all/?keywords=%23brandidentity&origin=HASH_TAG_FROM_FEED)
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Give me two letters, and I’ll give you a hundred ways to make them speak.
Over the past 10 years, I’ve had the chance to create many logos. Each with its own story, purpose, and visual language. I recently started turning that archive into a printed collection, grouping the work into different categories.
This first chapter is dedicated to monograms, logos built from two or more letters. There’s something incredibly satisfying about taking a handful of letters and trying to find the right balance between form, rhythm, proportion, and meaning. No two monograms are ever really the same. The letters change, the industries change, the personalities behind the brands change, and so does the solution.
Monograms are also one of the oldest forms of visual symbols, historically used to represent individuals, families, communities, and groups. And despite their long history, they still feel remarkably relevant today.
Maybe that’s what I enjoy most about them: reducing a brand to a few letters, while still making it feel distinctive, intentional, and memorable. Here’s a small selection from the collection.
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