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Aleksandar Coric
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Aleksandar Coric

Brand Identity Designer | Logos & Visual Systems

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Followed by Kabir A, Alec M, and Sian V
Cover image for MODUS Build - Brand Identity
MODUS Build - Brand Identity & Web Design Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design. The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery. The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy. I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design. For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture. #branding #logodesign #webdesign
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Before you build the future, you need to define it. What happens when a brand needs to reflect not just where a company stands today, but where it's heading tomorrow? A recent branding project let me explore exactly that. Here's a little sneak peek. Full case study coming soon.
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Cover image for Exploring Metallic Logo Mockups for Stronger Brand Presentat...
Sometimes, one image says more than an entire brand presentation. When presenting a logo concept, the way you show it can completely change how a client perceives it. A logo on a plain background shows the design. But adding the right texture, material, and context can help the client feel the brand before the full identity even exists. I’m currently exploring a metallic finish for a logo concept, and it got me thinking about how much the right visual can communicate beyond the mark itself. Of course, the full presentation matters, but sometimes, a single image is all it takes to make the vision click. Designers, have you ever had a client connect with a concept through one mockup more than an entire presentation?
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Cover image for Riva Circle Brand Identity Creation
Riva Circle Brand Identity Creation
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