When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

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Logo Design for Opern.News (https://Opern.News) Based in Vienna, Austria, OPERN∙NEWS is a German language non-profit media outlet whose mission is to provide high quality professional journalism while offering support services that brings awareness to the positive image of the opera art form’s impact on the greater global community. The challenge was to create a brand identity that should enable the transfer of the highest quality stories from the world of opera to an online platform. In addition to the print media, the new era has brought the opportunity to consume local cultural news around the world, regardless of the distance from the scene. opern.news (http://opern.news) is exactly the link between the traditional media and the audience that wants to get quality and meaningful stories via the Internet, without losing quality.

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🚀 This case study is a reason why I enjoy redesign and rebranding projects. The most interesting challenges are rarely the ones where you can change everything. They’re the ones where clear boundaries already exist, where you need to understand what should be preserved, what can be improved, and most importantly, why a change is necessary in the first place. I’ve never been a fan of redesigning something simply for the sake of making it look different. Meaningful design should solve problems, strengthen what already works, and create additional value. The goal is not change itself, but improvement. This case study comes from a personal place. As a Bolton Wanderers supporter, the club that introduced me to the magic of English football and the Premier League, I wanted to explore how its visual identity could evolve ahead of its 150th anniversary next year. Rather than pursuing a dramatic transformation, I focused on thoughtful refinement. Modern rebranding trends often push organizations toward radical change, but when a club has carried a recognizable identity for nearly 150 years, a complete departure from its heritage doesn’t always make sense. The challenge was to find opportunities for evolution while respecting the history, character, and recognition that generations of supporters associate with the club. This case study is my proposal for how Bolton Wanderers could build upon its existing identity through a series of purposeful and carefully considered updates.

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Case Study - Bolton Wanderers 150th Anniversary Branding

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Aleksandar Coric

Brand Identity Designer