Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design.
The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery.
The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy.
I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design.
For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture.
A curated selection of recent logo and identity work.
This collection brings together commissioned projects, unused concepts, and exploratory directions across technology, AI, finance, sports, retail, and other industries.
The work explores geometric symbols, custom typography, monograms, and abstract forms, with a focus on clarity, distinction, and strong visual character.
Selected marks are available for acquisition.
For licensing, customization, or brand identity inquiries, feel free to get in touch.
Holding the whole volume to one hot orange on charcoal makes the marks easy to compare, and the Otima symbol stacking a gate shape over the wordmark is my favorite of the set.
more visuals from iki, a matcha shop i’ve been working on 🍵
the project is getting close to its final stage, and it’s been really interesting to see how the initial concept has gradually turned into a complete brand.
from the strategy to the visual identity, every decision has helped shape a more cohesive and distinctive world for iki.
almost there. excited to share more of the final result soon
The agroxim wordmark sitting over that field photography is a lovely pairing, Sahib. Fresh greens really do the heavy lifting for an ag brand. Strong identity work.