Cover image for Lately, I’ve been thinking a lot about how powerful 3D reall...
Lately, I’ve been thinking a lot about how powerful 3D really is. It’s one of those tools that people often overcomplicate, but it doesn’t have to be. 3D can be simple, expressive, and deeply emotional when used right. It works beautifully with 2D, motion, and typography, and it opens up a whole new layer of storytelling for brands. What I find exciting is how versatile it is. You can create one product or scene and use it across so many touchpoints, from motion to campaigns to digital experiences. That’s real value. For founders, startups, and brands, 3D isn’t just about making something look good. It’s about helping people feel your message, see your idea come to life, and connect with it memorably. That’s what keeps me inspired every time I work in 3D. The endless possibilities to tell stories that move people.
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Cover image for A compelling logo animation does more than just move—it embe...
A compelling logo animation does more than just move—it embeds meaning and momentum into the brand's identity. This featured project, the "UpOrcas Logo animation", is a powerful example of translating conceptual strength (like upward movement and reliability) into fluid, memorable motion. Designing motion that visually reinforces the brand name and core values i.e. the rising/lifting motion suggests growth and support. Perfecting the animation cycle for continuous use as a dynamic loading screen or engaging feature within a mobile/web product UI. Combining sharp, clean reveals with fluid, organic motion to give the brand a modern, trustworthy feel. If your digital product or SaaS platform needs an identity that is both sophisticated and full of life, I specialize in crafting these foundational motion assets.
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