Brand Identity and Packaging Design for Rhyen Lab Skincare

Brand Identity and Packaging Design for Rhyen Lab SkincareBrand Identity and Packaging Design for Rhyen Lab Skincare

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Catarina Vilhena

pro

• 21h

Rhyen Lab: Brand Identity & Packaging for a Skincare Brand

Rhyen Lab is a skincare brand built around science-backed formulas and a sensorial, human approach to beauty. The challenge was to create an identity that feels clinical enough to be trusted, yet warm and expressive enough to stand out in a crowded market.

I designed a custom wordmark with fluid, organic letterforms that echo the texture of serums and oils, paired with a bold monogram “R” for compact applications. A palette of deep olive green and soft cream keeps the brand grounded, natural and premium, while macro photography of skin and product textures reinforces the sensorial tone.

The system was applied across packaging for the Vitamin C Serum, Facial Cleanser and Moisturising Day Cream, ensuring consistency across tubes and bottles.

Deliverables: Logo & monogram · Visual identity · Color palette · Packaging design · Art direction

Brand Design Adobe Illustrator Adobe Photoshop Logo Design Packaging Design

Mariana Ordoñez

• 18h

The olive and cream with that fluid wordmark lands the clinical but warm balance really well. Something I learned designing skincare for Amazon and Shopify is that tubes get judged at thumbnail size first, so the product type and the active need to read on the front panel even...

Catarina Vilhena

pro

• 16h

Thanks so much! I kept the wordmark dominant and the product name secondary to keep the packaging minimal. You’re right that legibility at thumbnail size matters, and I’d definitely increase the product name and active for e-commerce versions. Thanks for the insight!

Celia Sofia

max

• 2h

So cool!!

Catarina Vilhena

pro

• 23m

Thank you Celia! 🙌

Ergin K

pro

• 1h

love the R on the serum shot

Catarina Vilhena

pro

• 24m

Thanks Ergin! Glad the R caught your eye.

Aryna Livadari

pro

• Oct 7

On-brand illustrations

branding Brand Design Illustration

Daniel G Bright

max

• Oct 7

For bem, our Document Mode images start neutral, with the red/blue treatment and pixel dissolve applied later in Figma. If your campaign needs several formats, keeping that treatment editable lets you adjust the finish without regenerating the photograph.

Web Design Logo Design

Omigunani | Brand designer

pro

• Oct 7

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