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Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.
Open to new clients. Say hi!
Welcome to Contra, Lisa ✨
15 years in tech marketing is a long run. whats next for you?
Very long indeed , Benjamin. It’s actually crazy to look back and realize I have spent my entire career in SAAS. I have always dabbled in other industries on the outside like nonprofits and even editorial work that interested in me. I think what is next is bringing all of that tech world to my own clients. What about you @Benjamin C
The Experience of 15 Years are clearly Visible Inside this single reply. As I observed this single paragraph have
Story as Engagement
Personal Touch
One CTA as a open door for future communication.
LOL, thanks I think? @Intelliflow Technologies
Its very Inspiring, While looking the dedication and time which you spent in a single domain, I don't think so we GenZ have that much patience. But Mam you can start SaaS marketing Consultancy, where you can guide Upcoming GenZ founders.
Mam, your dedication is inspiring. Perhaps that's why you learned so much without even realizing it. I'd be grateful for a chance to learn from your experience someday. I'm 24, with 4 years of professional experience and 2 years of building my own company alongside a full-time...
That's nice Lisa great job 🎉🎉🎉
Fifteen plus years leading marketing in tech, with that 70% pipeline growth result, speaks for itself, Lisa. Your clear strategy plus real data approach is exactly what founders need right now. Welcome to Contra.
Nice work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your content should do more than fill up your feed. 👀
It should build trust, connect with your audience, and turn attention into enquiries.
Let us give your brand a social media strategy that actually makes sense. 💚
DM me “STRATEGY” and let us talk!
#SocialMediaManagement #ContentStrategy #JoyDigitalz
CASE STUDY: Cold Outreach - How I Handle a "Not Interested"
Most freelancers panic when a brand says "Not interested." I don't.
Here's the exact 3-step framework I used when a 30K+ SaaS brand said No twice:
Step 1 - Initial Pitch: Spotted a retargeting gap in their Meta Ads (prospecting without retargeting for site visitors). Pitched lean.
Step 2 - Value Follow-up: When they said No, I didn't push. Offered a 2-min Loom walking through the gap + 1 strategy fix they could run without me. No pitch attached.
Step 3 - Professional Close: When they said No again, I closed the loop respectfully: "Totally understand - I'll close the loop here. If things change, I'm here. Wishing you success."
Result: They replied "Appreciate it, and wishing you all the best too 🧡" - door left open for future. No burn, no desperation.
Lesson: On Contra and Instagram, how you handle a No matters more than how you pitch a Yes. Professional close > pushy follow-up.
I build the same systems for coaches and DTC brands: Meta retargeting, GoHighLevel automations, and follow-ups that close without being pushy.
DM "OUTREACH" if you want my exact script.
Most people only post wins, so a case study on handling "not interested" is a refreshing angle. Which follow-up line gets you the most replies after a no?
You wake up. It's October 29, 2004. 🎃
A POV nostalgia reel I created for my faceless account, Pop Culture Nostalgia: alarm clock, posters on the wall, the walk to the Halloween store and the candy aisle.
Every shot is AI-generated and art directed to feel like a still from an early 2000s teen movie: 35mm film look, warm golden undertone, hands-only POV, no faces.
Concept · Art direction · AI video · Edit
Posting it on October 29 is a nice touch. Hands-only POV is a smart call too; it keeps you inside the memory and avoids the face consistency problem that usually gives an AI sequence away.