Boutique Fitness Studio Brand Identity Built Around a Geometric 60 MarkBoutique Fitness Studio Brand Identity Built Around a Geometric 60 Mark
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StudioSixty®
StudioSixty is a London boutique fitness studio built on discipline, not hype. Group sessions where everyone trains together—focused and intentional. Who you are outside doesn't matter here. What matters is the work you put in alongside others. Creating habits that stick and a community that pushes forward together. Training that respects your body, your time, and the people around you.
At the heart of the identity lives a geometric "60" mark — simple, bold, unmistakable. The visual system embraces architectural minimalism with sharp typography, monochrome palette, and strategic use of negative space. The monochrome palette with subtle gradients adds depth, while photography captures the human form in motion, showing strength, precision and focus.
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The network for creativity
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