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A Runway on LaSalle Street
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Chlorophyll: an 18-frame color story that moves from pastel to full saturation. Many models, many designers, held together by a single palette, built to read like an editorial where the images carry the story. Original artwork and visual storytelling by Kelsey Laurel Creative Studio.
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Greatstock: A new kind of music festival inspired by Woodstock ’69 by way of The Great Gatsby. Staged at the mythical Bethel Estate and Gardens across six locales, from The Beach to The Speakeasy, each with its own landscape, dress code and style. The world came with an illustrated estate map, a guest list, tickets and invitation boxes where a charm bracelet replaces the festival wristband, with a charm to collect at every venue. World-building, illustration and creative direction by Kelsey Laurel Creative Studio.
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One ballroom, four events. An imagined venue dressed four ways: a wedding ceremony, a formal dinner, a gala and a pop-up market. Each setup is staged to the same architecture, light and scale, the kind of imagery a venue can use to show clients what their event could look like before a single chair is placed. Concept, renderings and creative direction by Kelsey Laurel Creative Studio.
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