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Kelsey Laurel Creative Studio
Conceptual renderings, art direction and original imagery
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Chlorophyll: an 18-frame color story that moves from pastel to full saturation. Many models, many designers, held together by a single palette, built to read like an editorial where the images carry the story. Original artwork and visual storytelling by Kelsey Laurel Creative Studio.
Greatstock: A new kind of music festival inspired by Woodstock ’69 by way of The Great Gatsby. Staged at the mythical Bethel Estate and Gardens across six locales, from The Beach to The Speakeasy, each with its own landscape, dress code and style. The world came with an...
One ballroom, four events. An imagined venue dressed four ways: a wedding ceremony, a formal dinner, a gala and a pop-up market. Each setup is staged to the same architecture, light and scale, the kind of imagery a venue can use to show clients what their event could look like...
Chicago Fashion Reimagined: concept renderings for a runway show staged on LaSalle Street, created for The Curio and Chicago Fashion Vanguard to help sell the idea to sponsors and the city. Two angles, straight down the corridor and a bird’s-eye view I added to show the scale of...
Trencadís: a brand identity concept for a new bar in a restored printing warehouse, named for the broken-tile mosaic technique. Iridescent tile, a single-line profile mark and a soft lilac palette, carried from the street sign to the matchbook, napkins and coasters. Identity and...
