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REFORMR — Pilates Studio Brand Identity
REFORMR is a self-initiated branding concept for a modern Pilates studio, built around movement, balance, and a refined visual aesthetic.
The visual identity combines bold typography, minimalist layouts, and monochromatic art direction to create a premium, contemporary brand. The project explores how a consistent visual language can translate across brand materials and advertising applications.
Scope: Logo design, visual identity, art direction, and mockup design.
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after presenting more brand directions than I can count, one thing I’ve learned: I never jump straight into showing the visuals.
first I want to establish what we're actually trying to solve.
what we heard from the client. what they want to be known for. where they sit in the market. what needs to feel different.
then the big idea, and how it translates into type, colour, imagery and graphic elements.
only then the designs.
context changes how you judge the work.
inspiring
For bem, our Document Mode images start neutral, with the red/blue treatment and pixel dissolve applied later in Figma. If your campaign needs several formats, keeping that treatment editable lets you adjust the finish without regenerating the photograph.
