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More projects we love that are making waves across the web
Cover image for What if a botanical brand
What if a botanical brand functioned as an archive rather than a catalogue? FLORAE is a speculative identity exploring the relationship between nature, observation, and time. Imagined as a living botanical archive, the brand documents the small, often overlooked changes through which growth reveals itself. Each specimen becomes a record. Each observation adds to a growing collection. Together, they form an evolving archive of botanical forms, patterns, and transformations. The visual identity draws from scientific documentation, editorial typography, organic textures, and a restrained botanical palette. Numbered observations, specimen records, and archival language establish a visual system that feels both analytical and alive, balancing the precision of documentation with the unpredictability of nature. Rather than presenting nature as something static to be collected, FLORAE treats it as something to be observed, interpreted, and continuously rediscovered.
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Cover image for MODUS Build - Brand Identity
MODUS Build - Brand Identity & Web Design Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design. The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery. The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy. I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design. For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture. #branding #logodesign #webdesign
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