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Cover image for LeoBrain | AI Applicant Tracking
LeoBrain | AI Applicant Tracking System Website Content + Blogs + Case Studies HR tech is a crowded space. Everyone promises to make hiring faster and smarter. The challenge with LeoBrain was not the product itself, but communicating its value in a way that was clear, credible, and relevant to HR decision-makers. NLP, automated parsing, predictive analytics are impressive capabilities but mean very little to an HR director who just needs to know whether this tool will make their life easier. That is why a significant part of the work involved translating such complex AI capabilities into language that focused on practical business outcomes. This approach shaped every asset I created, from website copy for the homepage, product, feature, and support pages to SEO-focused blogs and case studies designed to educate prospects and support the buying journey. Alongside the messaging, I incorporated on-page SEO best practices, including keyword optimisation, content architecture, metadata, and search-intent-driven copy. The result was a 35% increase in organic traffic within six months, supported by stronger search visibility and clearer product messaging. More importantly, the content gave LeoBrain a consistent voice that made a complex AI product easier to understand and easier to trust.
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Cover image for Shields of Strength creates faith-based
Shields of Strength creates faith-based Christian jewelry and accessories, featuring scripture and inspirational messages. Their products, including dog tags, necklaces, and bracelets, provide hope and encouragement. Each piece is crafted with care to offer spiritual support and serve as a daily reminder of God’s love and strength. On Page Tasks Updated the URL for SEO-friendliness Optimized Title Tags, Meta Tags, and Page Content Optimized the H1 tags Wrote FAQ's of the Product Pages Fix Broken Links Updated all the product's schema Competitor Analysis Off Page Tasks Profile Creation Business Listing Image Submission Classified Ad Submission Competitors Backlink Social Bookmarking Infographic Submission Technical SEO Tasks Fixed the required indexing issues Fixed Duplicate Pages of Site in Google’s Index Find and Fixed the Crawling Errors Fix the Outbound Links Fix all the Google Search Console errors
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