What should I include in the project brief to clearly outline my digital marketing needs?
In your project brief, detail the specific goals you want to achieve through digital marketing, such as increasing website traffic, boosting social media engagement, or improving conversion rates. Include information about your target audience, preferred platforms (like social media or email marketing), and any tools or software you expect the digital marketer to use. Clearly outline the timelines, as well as key performance indicators (KPIs) you will use to measure success.
How can I ensure the freelancer understands my brand and its unique voice?
To ensure the freelancer understands your brand, provide a comprehensive brand guide that outlines your brand’s mission, values, tone of voice, and visual identity. Share examples of past successful marketing campaigns and any customer feedback that sheds light on your brand’s perception. Before starting the project, conduct a kickoff meeting to discuss your brand in depth and answer any questions the freelancer might have.
What should I check in the freelancer's portfolio to align with my project requirements?
When reviewing a freelancer's portfolio, look for past projects that closely mirror your requirements, such as specific platforms or types of campaigns. Pay attention to the results achieved in those projects and whether the freelancer has experience in your industry. Examine the variety in their portfolio to assess their range of skills and ability to adapt to different brand voices and marketing strategies.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
![Cover image for Doggy Bathroom | Facing the Dragons [Marketing Strategy]](https://media.contra.com/image/upload/w_800,q_auto,pg_48/n2hzla0xlfsp2efvwauz.jpeg)
