Social Media Management | What's Poppin' Popcorn Factory

Back in 2020, What's Poppin' Popcorn Factory was looking to build their community on social media, and create brand awareness after opening their first storefront location. After an initial campaign I created entitled "March Poppin' Madness" which allowed users to vote daily on stories to determine the company's top flavour, the company grew from 600-1000 engaged followers within the first month of management. On Facebook, the company had grown from 3.5K followers to 6K in the past 2 years by posting consistent content and optimizing their Facebook page to include hours of operation, contact information, and an address. I also did some rebranding, including creating Instagram story highlights to introduce new followers to their business, and optimizing their bio. I also optimized their Facebook page to include hours of operation, contact information, and an address.

Deliverables:

A monthly content calendar with up to 30 posts monthly based on their audience's needs and preferences (product photos, entertaining video content, informational graphics, etc.)

Creation of all content pieces (video, product photography, and graphic design

Community Management (responding to comments and DMs, sharing stories, etc)

Profile optimization (SEO, Instagram highlights, Facebook about page, etc.)

Additional work as needed (website updates, email marketing, event planning etc.)

Results

Reached over 100,000 Instagram users with Instagram Reels

Gained 600 followers within the first month of management with the help of an Instagram story poll campaign

Grew 3,000 followers on Facebook overtime through content and engagement

Social media promotions have resulted in sold out store products and increased sales

300% in overall business growth

Examples

Instagram Page:

Facebook Page: