UGC Video Content Creation | Oliver Charles

Oliver Charles was looking for assistance in creating videos that would educate audiences about the importance of sustainable clothing and capsule wardrobes, while simultaneously promoting their eco-friendly sweater brand. Oliver Charles is a sweater brand that creates 3D-printed clothing made of sustainable materials such as Yak Wool and Sea Kelp. Oliver Charles aims to create "a single sweater for all of life" that will encourage consumers to create a more minimalist wardrobe that is good for the environment.

Created a pitch for each short form video containing the topic, hooks, important points to hit, and relevant calls-to-action

Filmed all videos in alignment with their branding guidelines, which were looking for natural lighting and a vertical format to use on Instagram

Editing all videos using Capcut alongside their branding guidlines

Uploaded videos with and without overlays to Google Drive along with recommended thumbnails

Content reached over 5000 users

2% average engagement rate per video