UGC Video Content Creation | Ecovana

As a content creator for Ecovana, I created 12 video content pieces monthly to be published on their Instagram and TikTok Pages. Ecovana's goals with this content were to created educational-based content to provide their community with tips and tricks on how to live more sustainable. Over the 4 month contract I posted 30+ high quality videos, and received a 152% boost in engagement on TikTok, 4.5% per post engagement rate on Instagram, and 100 additional followers over the contract period.

Project Deliverables:

A monthly content calendar using Google Sheets containing video topics, products used, captions, hooks, CTAs, etc.

12 vertical content videos with educational value (tips, facts, etc.) that simultaneously highlight the importance of Ecovana's products

Caption writing, hashtag research, reel cover design, and Instagram story design for each post

Scheduling of posts using Instagram's in-house scheduler

Examples: