As a member of the University of Windsor Chapter for Her Campus Media, I have taken on numerous roles including Content Creation & Social Media Management and Magazine Writing. I now currently reside in the Chapter President role, and tackle mixture of these categories. Beginning with writing, I write articles on a biweekly basis for the Her Campus website, tackling topics including entertainment, wellness, and career topics from a personal and localized perspective. Over the past 3 years working with Her Campus Media, I have worked on article collaborations with Netflix and Warner Bros CA, as well as created content that is relevant to our target readers which are post-grad women.

Deliverables

Biweekly articles 2 pages in length on a variety of topics

publishing and scheduling of all articles to Her Campus Website (via Wordpress)

Examples

In terms of social media, when I was the chapter's social media director (Sept 2021-April 2022), I was responsible for creating content for Instagram, Facebook, Twitter, TikTok, and Spotify. These included videos, graphics, playlists, and text-based posts. While in this role, the club was able to bring in 400 new followers over the 8 month period, and this resulted in over 60 application inquiries for new members in Fall 2022. We also launched a limited series called Small Business Saturday to highlight small businesses in Windsor-Essex. Deliverables:

Creation of a social media schedule for each semester containing which social media team members were posting when, what they were posting, and for what platform.

Weekly graphic to share the incoming articles for the upcoming week

creation and execution of the Small Business Saturday Series

Launch of Feel Good Friday Instagram Stories Series, Instagram Article Story Promotion, and monthly Spotify Playlists

Examples