Enhancing Brand Engagement and Visibility through Strategic Content

The Client:

A hospitality technology supplier in the Middle East, collaborating with leading global and Saudi vendors to offer comprehensive solutions for hotels.

The Ask:

The long-term client requested assistance with a LinkedIn post to announce a new partnership and promote their digital key. They wanted the post to be informal and engaging, starting with a question and telling a story. The client had very tight deadlines, sometimes delivery was required within 24 hours of receiving project brief.

My Role:

Providing consulting services

Crafting various copy including brochures, press releases, and LinkedIn posts

Workflow:

Review and digest client resources, brief, and assess competitor copy

Created an engaging draft for the LinkedIn post

Collaborated in real time to incorporate client feedback and deliver copy on tight deadlines

The Results:

The LinkedIn post achieved impressive engagement within one week, showcasing the effectiveness of the crafted content and enhancing the client’s online presence.