Ghostwriting for a Leading Hospitality Technology Supplier
Nicole Littlejohn
Digital Marketer
Researcher
Content Writer
Grammarly
G Suite
LinkedIn
Enhancing Brand Engagement and Visibility through Strategic Content
The Client:
A hospitality technology supplier in the Middle East, collaborating with leading global and Saudi vendors to offer comprehensive solutions for hotels.
The Ask:
The long-term client requested assistance with a LinkedIn post to announce a new partnership and promote their digital key. They wanted the post to be informal and engaging, starting with a question and telling a story. The client had very tight deadlines, sometimes delivery was required within 24 hours of receiving project brief.
My Role:
- Providing consulting services
- Crafting various copy including brochures, press releases, and LinkedIn posts
Workflow:
- Review and digest client resources, brief, and assess competitor copy
- Created an engaging draft for the LinkedIn post
- Collaborated in real time to incorporate client feedback and deliver copy on tight deadlines
The Results:
The LinkedIn post achieved impressive engagement within one week, showcasing the effectiveness of the crafted content and enhancing the client’s online presence.
