Ghostwriting for CEO: SaaS Valuation Strategy

Crafting High-Impact Business Content for Industry Leaders

I had the privilege of working with a CEO in the United States on a series of ghostwritten articles that delve into deeply strategic marketing and pricing concepts. Due to a non-disclosure agreement (NDA), specific details and links cannot be shared.

Project Responsibilities:

• Writing, researching, and interviewing the CEO
• Editing outlines and consulting on theme and content strategy



Topics Covered:

• Deep strategic understanding of marketing relating to behavioral psychology, cognitive bias, and prospect theory
• SaaS product pricing strategies
• Key marketing and pricing concepts for CEOs and CMOs
• SaaS valuation and the value cascade
• Willingness to Pay (WTP)



Process Overview:

1. Initial Outline: The client provides a detailed outline (1500-2000 words).
2. Research and Review: I review the outline, conduct additional research, and add comments for clarity and depth.
3. Strategic Planning: We hold a strategy and interview Zoom call to discuss the content in detail.
4. Outline Enhancement: I refine and expand the outline based on our discussion.
5. Client Approval: The client reviews and approves the final version of the outline.
6. Drafting: I write the first draft of the article.
7. Revisions: We communicate via Loom to make revisions and adjustments to ensure the content aligns with the client’s vision.
8. Final Delivery: The polished article is delivered to the client.
9. LinkedIn Promotion: I craft a compelling LinkedIn blurb to accompany the article.
10. Publication: The client publishes the article and LinkedIn blurb.



Project Impact:

Thought Leadership: The articles position the CEO and company as thought leaders in the industry.

Strategic Insights: Each piece provides valuable insights into complex marketing and pricing strategies, offering practical knowledge to industry peers.

Enhanced Visibility: The LinkedIn blurbs drive engagement and visibility, attracting a broader audience to the CEO’s insights and expertise.

This structured approach ensures the delivery of high-quality, impactful content that resonates with the target audience and reinforces the client’s authority in the market.