The Client

HackerRank is a global leader in tech hiring and skills assessment, empowering companies to evaluate, recruit, and upskill developers through a cutting-edge platform. Trusted by startups and enterprises alike, HackerRank supports over 15 million developers worldwide, offering innovative tools for coding challenges and technical assessments.

HackerRank required consistent, high-quality content to maintain its position as a thought leader in the tech hiring space. The goal was to publish monthly data-driven articles on critical topics such as coding languages, upskilling tech talent, retaining top-tier developers, and navigating HR challenges in tech. By outsourcing content creation, HackerRank aimed to save internal resources, stay ahead of industry trends, and enhance its authority as a go-to resource for tech hiring insights.

Content Research and Writing: Produced monthly articles tailored to the needs of hiring managers, developers, and HR professionals in the tech industry. These pieces offered actionable insights and practical strategies for effectively addressing hiring challenges and leveraging tech talent.

Trend Analysis and Strategy: Monitored tech industry trends, HR innovations, and skill development strategies to pitch fresh, relevant content ideas aligned with HackerRank’s mission and audience needs.

Brand Positioning: Helped solidify HackerRank’s authority by creating content that resonated with industry leaders, enhanced brand trust, and demonstrated expertise in tech hiring.

SEO Optimization: Incorporated keyword research and best practices to ensure articles reached a broad audience, driving organic traffic to HackerRank's blog and platform.

Coding language trends and hiring strategies

The value of upskilling tech talent for business growth

Best practices for retaining top developers

Addressing the challenges of tech hiring in a competitive market

Emerging HR trends and innovations in the tech sector

Enhanced Industry Authority: Regularly publishing actionable, well-researched articles helped HackerRank strengthen its position as a trusted thought leader in tech hiring and HR strategies.

Increased Engagement: The content attracted readers from leading tech companies, including hiring managers, HR teams, and developers, fostering more profound engagement with HackerRank’s platform.

Improved ROI: By outsourcing content creation, HackerRank saved internal resources while maintaining a steady stream of high-quality articles, boosting web traffic and client retention.

Explore my published work here: Nicole Littlejohn for HackerRank