Email Marketing Promo Campaign

*Please note this project was ghostwritten, and therefore I cannot provide pictures and certain details.

Client

Marketing professional in the Middle East who works with a B2B IT and software company in the hospitality industry. Projects include bedside hospital terminal landing page, website copy, email marketing, and more.

Task

Write a promotional email encouraging past clients to re-activate their subscriptions and take advantage of a unique promo.

Procedure

The client provided a short brief, CTA, and messaging direction.

I research the target audience, identifying what is important to these individuals, their goals, and their values.

I write a first draft highlighting the unique offer, benefits of taking action, ROI the leads can expect, and a CTA. The message is specific and uses examples to demonstrate the value of the offering.

I review the email draft to ensure the message is accurate, personalized, and clear.

I send back the email for my client to review and provide feedback.

I review the feedback and implement any changes that would improve the content.

Finito

This client is a long-term client who regularly delegates marketing projects to me, please see their previous feedback below: