Email Marketing Promo Campaign

*Please note this project was ghostwritten, and therefore I cannot provide pictures and certain details.

Client

Marketing professional in the Middle East who works with a B2B IT and software company in the hospitality industry. Projects include bedside hospital terminal landing page, website copy, email marketing, and more.

Task

Write a promotional email encouraging past clients to re-activate their subscriptions and take advantage of a unique promo.

Procedure

1. The client provided a short brief, CTA, and messaging direction.
2. I research the target audience, identifying what is important to these individuals, their goals, and their values.
3. I write a first draft highlighting the unique offer, benefits of taking action, ROI the leads can expect, and a CTA. The message is specific and uses examples to demonstrate the value of the offering.
4. I review the email draft to ensure the message is accurate, personalized, and clear.
5. I send back the email for my client to review and provide feedback.
6. I review the feedback and implement any changes that would improve the content.
7. Finito

This client is a long-term client who regularly delegates marketing projects to me, please see their previous feedback below: