Daniel was sitting on a powerful product—IsThisADeal.ai, a smart tool that helps gamers find the best-value laptops—without the clarity, cohesion, or confidence to scale it. The problem?

• The brand was underdefined

• The visual identity was neutral at best

• There was no plan in place to build audience or drive organic growth

In fact, all of the site’s visibility came from a few Reddit posts—and when Daniel stopped posting, the traffic stopped too. He didn’t want growth that relied on showing up every day. He wanted a strategy that could run on its own—something sustainable that wouldn’t crumble if he took a week or too off.

Daniel knew his audience was out there (millions of them, in fact), but didn’t know how to reach them consistently, grow the brand, or make confident decisions about design, content, or outreach. He was close to the product—but not the plan. That’s where I came in.

I’m an expert organizer and concept communicator—my sweet spot is helping founders cut through the noise. I translate what feels overwhelming or unclear into clear, actionable strategy. So you can stop second-guessing and start making big moves, backed by data and creative structure.

Here’s what I delivered to help him grow smarter—not harder:

• Full Brand Audit Competitive positioning, voice clarity, strengths and gaps—mapped.

• Target Audience Strategy Data-backed profiles, purchase motivators, and tone guidance grounded in real gamer behavior.

• Passive, Evergreen Marketing Strategy A clear roadmap to generate consistent traffic—through content that answers high-intent searches, value-driven deal alerts, and a quiz-powered funnel that does the selling for him.

• Creative Direction for the Design Team A full creative brief with everything he needs so his future designer could move quickly and accurately without endless back and forth.

• Market Trends & Competitor Benchmarking Live traffic and engagement data that showed where IsThisADeal.ai could win—and exactly how.

✔️ Provided the roadmap to replace ad-hoc Reddit posts with a scalable growth engine

✔️ Gave Daniel strategic confidence in his brand and next hires

✔️ Saved him weeks of creative direction by prepping the design groundwork

✔️ Translated an idea into an identity—with a voice, vision, and funnel aligned

Whether you’re stuck in tactical quicksand or tired of duct-taping your brand together, I help founders define, articulate, and scale something they’re proud of. Let’s build a system that works while you sleep.

Want to chat? I thought you’d never ask.