UI/UX Design | Webplate Case Study

Webplate is a website template store that provides web design teams and web designers with HTML5, Figma, and Adobe XD website templates.

As the lead designer for Webplate, one of the main challenges I faced was to improve the user experience of the entire experience for customers. With the goal of increasing conversions and reducing website bounce rates, I initiated a redesign of the entire platform.

I was responsible for designing and developing the entire website, as well as the website templates that are being sold on the platform. I was also responsible for all marketing efforts.

The Webplate platform is built on WordPress, and is integrated with WooCommerce for e-commerce functionality and Stripe for payments. The website templates were designed using Adobe XD and Figma, and developed using HTML5, CSS3, and JavaScript ES6.

I started by conducting user research to better understand the pain points users were experiencing. Through user interviews and surveys, I discovered that users were confused about the payment options available, and had difficulty understanding the shipping and tax policies.

The quickest and most effective way to conduct user reasearch for this platform, was to study how people were reviewing/talking about similar platforms that are more popular and have been around for longer.

I went to popular review sites, read testimonials and social media contents, and had email conversations with customers of these similar and popular platforms.

One of the biggest things I learned, was that users wanted to find templates for their specific needs as soon as possible. Instead of having to browse through thousands of templates, they wanted to be able to filter their searches, as soon as they land on the website.

A simple solution to that, is to have a search bar where users can search for exactly what they're looking for. But another thing I learned during this research process, is that sometimes users don't know exctly what they want. They may have a rough idea, but they don't always know what to search for.

So the solution was to have tabs right under the main heading, that links to popular categories of website templates. This way, users that don't know exactly what they're looking for. can still narrow their searches down.

By prioritizing user research and implementing a user-centered design, I was able to improve the user experience of the Webplate platform. This resulted in a significant increase in conversions and a decrease in website bounce rates. I will continue to monitor user feedback and make improvements to the user experience as needed.