UI/UX Design | MontaStep Case Study
Laxsan Nishanthan
Project Goals and Objectives
The primary goal of the MontaStep project was to create a user-friendly web app that would help users set and achieve their goals.
Designing and developing a website that effectively explains the value of the product and generate leads was another goal for this project.
The last objective was to create marketing strategies that would help spread awareness and build trust with potential users.
My Role
As a web designer and marketer, my responsibilities included:
- Designing the web app
- Designing and developing the website
- Develop marketing strategies
- Create video advertisements
- Create social media content
User Research
I started by conducting extensive research on other goal-setting and related platforms, and analyzing user behavior and preferences. Based on my research, I created a very simple user persona to help guide me in my design decision making.
User Persona
User Flow
Web App
One of the main pain points of the user persona, was the inability to stay on top of big goals. Our user persona had a hard time keep track of her goals, and would often feel overwhelmed by them.
My solution to that problem, was to design an interface and experience that would allow her and other users to keep her goals organized, and the ability to break down big goals into smaller steps.
Website
I also designed a website that was optimized for lead generation, with clear calls to action and a professional, modern look and feel. The website was designed with responsive design in mind to ensure it could be accessed on all devices.
Results
The MontaStep project was a huge success. The web app and website were well-received by users, with many positive reviews and feedback. The marketing campaigns generated significant traffic and leads, and the platform quickly gained a strong following.
