The organic period care market is quickly becoming saturated, filled with misleading claims and hidden caveats. Only stands out as genuinely organic, fully biodegradable, and one of the few affordable, sustainable options in the D2C market, delivered with a zero carbon footprint. A comprehensive launch plan included a distinctive website, engaging organic social content, eye-catching OOH campaigns, and strategic influencer partnerships.

Agency: Apt. Agency Creative Direction: Cece Torchia Art Direction & Design: Joelle Wall Design: Ben Birch, Eunice Joaquin Photography: Ben Birch