Pro
Filip Panov
Elevating your brand's existence
- $5k+
- Earned
- 8x
- Hired
- 5.00
- Rating
- 221
- Followers
If you actually want to know the real reason behind this, read below.
The Gen X Soft Club aesthetic, which thrived from the late ’90s through the 2000s, captured a sleek, urban vision of the future. Defined by cool muted tones, minimalist design, metallic textures, and city backdrops like train stations and nightclubs, it reflected a polished evolution of the Y2K look. Drawing from underground club culture, early electronic music, modern architecture, and tech-inspired visuals, it often featured blurry photos, bloom lighting, and smooth typography that evoked quiet sophistication.
Now, this style is being rediscovered by younger generations as a form of “quiet futurism” — a nostalgic yet refined take on what people once imagined the future would look like. Many describe it as “the future that never existed.”
My opinion below ⬇
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Geometric Logos
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Dyna Edyne | Visual Identity
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I enjoyed building this smooth interactive animation using @Unicorn Studio , it will find its home soon. How do you like the dithered pattern integrated throughout?
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The Crescent Cafe | Brand Identity Project
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Introducing the Ultimate Brand Guidelines + Strategy Kit built for designers & large scale brands.
The Two-in-One Brand Template is an extensive brand guidelines and strategy kit spanning 39 pages, divided into 9 chapters and 28 sub-categories. Designed for Adobe Illustrator and InDesign, this template provides a comprehensive, dual-purpose solution covering all touchpoints where your customers encounter a brand, blending strategic insight with visual execution.
The time-consuming nature of creating a brand guidelines document is well known to all brand designers. We developed this clean and straightforward brand guidelines + strategy template as a result. We've already taken care of the details, so stop wasting time on them.
Available for download here (https://contra.com/products/fbBKVuE9-brand-guidelines-strategy-kit)
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Street's Brand Identity Refresh
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Brand Guidelines + Strategy Kit Template
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Achievement Unlocked | Brand Identity
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Arcane is my first ever custom-designed typeface, a futuristic, monospaced font built entirely from geometric shapes on a modular grid. I've spent many months of work and dedicated my time to design this in order to show gratitude and appreciation to my community. 🔥
I want to use this opportunity to share my hard work with you.
You can grab it for free, just reach out if interested. 😊
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Viewing at the logo you designed, in motion, is a next level satisfaction. I turned this progressive symbol into a 3D Chromatic, infinite spinning animation.
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Brand Identity for Stories Bar
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Arcane Typeface Design
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A young wild horse, raised in a narrow canyon, had never seen open plains. One dawn a storm broke the fence that hemmed her in. She stepped out hesitantly, then felt the wind shift, suddenly she bolted, mane streaming like flame, covering more ground in an hour than in her entire life before. Freedom wasn’t given, it was seized the moment the barrier fell.
As we step into this Year of the Fire Horse, what are your big intentions, goals, or new beginnings for 2026?
Drop them below, I’d love to hear what fresh paths you’re charging toward.
#yearofthefirehorse
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Hey everyone! 🖐🏻
I guess I'm part of the community now. 😊
I'm Filip, a dedicated brand designer with the aim of designing inspiring brand experiences.
An interesting fact about me as you may not know, I'm also the founder & curator of one of the larger design communities on Instagram, Logobook.
I'll jump straight in with one educational article (https://www.instagram.com/p/DPgcOD5jJ25/?img_index=1) I created today, hopefully you might find valuable.
I recently joined contra and thrive to bring value, inspire and be inspired among this extremely talented community. ⚡
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Stories Bar Brand Identity
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Achievement Unlocked | Brand Identity
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Khushee Brand Identity Design
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Viori Cafe & Wine Bar Brand Identity
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Puerto Cocina & Bar Brand Development
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Branding for Puerto Cocina & Bar
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Creative Brief Generator - AI Agent
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Branding for Serve & Sip Pickleball Club
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Adriana Perez Jewelry Brand Identity Project
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Adriana Perez Jewelry | Brand Identity
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Pier 6 Fish Camp Brand Identity
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Filos Co. | Brand Identity
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Pegasus Coffee Roastery | Brand Identity
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ADV Imagine | Brand Identity
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Brand Identity for Fish Taco Co.
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Brand Identity | ACL Designs
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Argentina Bakery Brand Identity Design
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Parkwood American Grille | Brand Identity Project
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Parkwood American Grille | Brand Identity
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Brand Identity Design for About Care Spa
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About Care | Brand Identity
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Fish Taco Co. Brand Identity Design
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Snaptalent | Brand Identity Design
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Roasting Room Coffee Branding and Packaging
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Elemento | Brand Identity Design
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Rent Control Wordmark Design
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Packaging & Branding for Sugar Taste
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Lighthouse Speciality Coffee | Brand Identity
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Proxil Engine Oil | Packaging Design
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Futuristic Brand Identity | Snapstack Solutions
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Brand Identity Design for Inversiones JM
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Inversiones JM - Horsing Investment | Brand Identity Design
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I created a Two-in-One Brand Template as an extensive brand guidelines and strategy kit spanning 39 pages, divided into 9 chapters and 28 sub-categories.
Designed for Adobe Illustrator and InDesign, this template provides a comprehensive, dual-purpose solution covering all touchpoints where your customers encounter a brand, blending strategic insight with visual execution.
See complete guidelines here (https://contra.com/p/EbAQZEkB-brand-guidelines-strategy-kit-template?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=filip_panov_4bzzswaq)
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Elemento | Brand Identity
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79degrees | Brand Identity
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Blonde Beauty & Spa
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MK's Creamery | Packaging Design
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Soho | Brand Identity
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Roasting Room
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Lopar | Brand Identity
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