Freelance Google Ads SpecialistsFreelance Google Ads Specialists
ProjectsPeople
Rohit Shihora's avatar
Rohit Shihora
proMumbai, India
The only person you need to strategize your marketing
7x
Hired
5.0
Rating
34
Followers
The only person you need to strategize your marketing
Cover image for Google Ads for a Niche Clinic on a <$10/Day Budget
Google Ads for a Niche Clinic on a <$10/Day Budget
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Cover image for 90 Days. 1.09M Impressions. From Scratch.
90 Days. 1.09M Impressions. From Scratch.
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Cover image for 12.4M Impressions. 1.27M Clicks. Zero Ad Spend. From Absolute 0.
12.4M Impressions. 1.27M Clicks. Zero Ad Spend. From Absolute 0.
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23
Cover image for Building a Content Engine for Nuttifox
Building a Content Engine for Nuttifox
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23
Google Ads Specialist(1)
Everther Studio's avatar
Everther Studio
London, UK
Shopify Partner, Framer, Media Buying, Web Dev. & Kajabi
$1k+
Earned
3x
Hired
5.0
Rating
42
Followers
Shopify Partner, Framer, Media Buying, Web Dev. & Kajabi
Cover image for Fixed Kajabi Meta Attribution & Tracking for Wellness Brand
Fixed Kajabi Meta Attribution & Tracking for Wellness Brand
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Cover image for E-Commerce Sales Campaign – Meta (Facebook & Instagram Ads)
E-Commerce Sales Campaign – Meta (Facebook & Instagram Ads)
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Cover image for Shopify Sales with Google Shopping & PMax
Shopify Sales with Google Shopping & PMax
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87
Cover image for Google Ads Lead Generation Campaign for Mortgage Niche
Google Ads Lead Generation Campaign for Mortgage Niche
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97
Google Ads Specialist(6)
Oluwaseun Aderemi B's avatar
Oluwaseun Aderemi B
Lagos, Nigeria
Digital Growth Architect | 14x ROAS Framework
5.0
Rating
11
Followers
Digital Growth Architect | 14x ROAS Framework
Cover image for Pinterest SEO for a Nigerian
Pinterest SEO for a Nigerian Ready-to-Wear Brand Can Pinterest actually generate meaningful organic visibility for a Nigerian fashion brand? We tested it with Kicks RTW, a ready-to-wear fashion brand in Ibadan. Instead of treating Pinterest as another place to repost Instagram content, we approached it through search intent and visual discovery. We built content around: Nigerian fashion Ready-to-wear gowns Ibadan fashion Bubu styles Wedding guest outfits Eid and Ileya fashion Luxury ready-to-wear Specific customer fashion interests Over approximately five months, the account generated 109K+ organic visibility. A 90-day Pinterest Analytics snapshot recorded: 87,777 impressions 4,090 engagements 264 saves 49,390 total audience 2,730 engaged audience One Pin generated 22,919 impressions, while several others generated more than 11,000 impressions each. The bigger lesson wasn't simply the number of impressions. It was what happened when fashion content was created around what customers were actually trying to discover, rather than simply posting another product photo. Pinterest became another layer of the brand's search and discovery ecosystem. The result: a growing visual footprint that gave the brand additional opportunities to be discovered organically. Read the full case study → (https://tangiblegrowthagency.com/pinterest-for-nigerian-fashion-brands/)
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Cover image for Objective: Design, build, and optimize
Objective: Design, build, and optimize live digital web assets with a focus on technical search engine optimization (SEO), Answer Engine Optimization (AEO), and organic traffic conversion funnels. Technical Infrastructure: Implementation of structured data schema, site performance optimization, custom metadata architecture, and search indexation management. Analytics & Diagnostic Setup: Integration and tracking configuration across Google Analytics 4 (GA4) and Google Search Console (GSC) to diagnose traffic fluctuations, user behavior, and conversion drop-offs. Content & Search Strategy: Keyword intent mapping, technical audit execution, and organic acquisition workflows tailored for high-visibility search positioning.
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Cover image for Digital Growth Campaign for Nigerian Beauty Brand
Digital Growth Campaign for Nigerian Beauty Brand
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5
Cover image for Meta Ads Performance Audit and Optimization
Meta Ads Performance Audit and Optimization
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2
Google Ads Specialist(5)
Michael F. Esan's avatar
Michael F. Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
14
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for I'll change the way you
I'll change the way you think about Google Ads... Don't be GOLD FISH, read it through!!! A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was "Google Ads is dead." I hear this a lot. And honestly, I get why people believe it. But let's actually talk about what's true here, because there's a real difference between "Google Ads doesn't work" and "MY Google Ads didn't work", and almost everyone mixes those two up. Here's the honest part first: Google Ads has genuinely gotten harder. More competition, higher costs per click, way more automation, less manual control than it used to have. If you're running it the same way you did 5 years ago, you will lose money. That part is real, not made up. But here's what actually happened when I looked into his account, and it's the same pattern I see over and over: → No conversion tracking set up at all. Google was spending completely blind, no idea what was actually working. → Broad match keywords on a tiny budget, so ads were showing to people with barely any relevant intent. → Generic ad copy, the kind that could describe literally any business in any industry. → Zero negative keywords, zero ad extensions. → The campaign ran for 6 weeks and nobody had looked at the search terms report once. None of that is Google's fault. That's a setup problem, and setup problems are fixable. Here's the thing that really gets me: most people who say "Google Ads doesn't work" tested one bad setup, once, for a few weeks, and quit. That's like going to the gym twice, not seeing abs, and telling everyone fitness is a scam. Nobody thinks that way about fitness, everyone accepts it takes skill and consistency. Google Ads is exactly the same. It's a skill. It can be learned. It just LOOKS deceptively simple from the outside, and that's exactly what traps people. And honestly, some of what Google's automated over the years is genuinely good, smart bidding can process signals no human could ever track manually. The automation isn't the problem. The problem is people hand control over to the algorithm before giving it anything useful to actually learn from. Like hiring a great chef and handing them an empty fridge. Here's what we actually did to fix my friend's account, none of it cost extra: ✓ Set up proper conversion tracking for the first time ✓ Went through the search terms report and built a real negative keyword list ✓ Rewrote the ad copy to speak to an actual specific problem, not generic fluff ✓ Tightened match types ✓ Added sitelinks, callouts, a location extension Same budget. Same platform. Within 6 weeks, more leads than the previous 6 months combined. The platform didn't change. The approach did. Here's the real takeaway: if you tried Google Ads once and it flopped, don't write off the platform, write off the version of yourself that ran it that first time. You know more now. Most competitors are still stuck obsessing over match types and bid tweaks while ignoring whether their offer or landing page is even any good. If you're willing to actually understand this at a strategic level instead of just clicking buttons, you're already ahead of most people running ads right now. Follow along, more real breakdowns like this coming. 👀
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Cover image for The BEST Way To Scale
The BEST Way To Scale Google Ads in 2026 Okay, this is one of my favorite Google Ads strategies because it's basically hands-off scaling, you set it up once, and your budget grows automatically as long as your results actually stay good. Let me walk you through it. Inside your Google Ads account, at the campaign level, there's an option to create an Automated Rule. Here's the setup for scaling UP: First, name your rule (something simple like "Budget Increase 3%"). Select which campaign(s) it applies to. Then set your condition, this is the important part. Pick a metric that reflects actual performance: cost per conversion if you run leads, return on ad spend if you're eCommerce. Let's say you know from your numbers that anything under £30 cost per lead is genuinely profitable for your business. You set the rule: "if cost per conversion is less than £30, increase budget." For the actual increase, go with a percentage, not a fixed amount. Why? Because a flat £2-3/day bump becomes meaningless once your budget scales up, a percentage keeps increasing proportionally as you grow. 3% is a solid, conservative default. You can go more aggressive if you're trying to capitalize on something time-sensitive, like a seasonal sale or a promo that's crushing it right now. One setting people get wrong constantly: the data timeframe Google uses to evaluate your condition. Don't leave it on "all time." If your campaign performed great for two months and then conditions changed recently (seasonality, fatigue, competition), an "all time" average will mask that and keep scaling even when current performance has actually dropped. Set it to the last 7 days instead, so the rule reacts to what's happening NOW, not historical performance. If you're getting tons of conversions daily, you can shorten this window even further. If you're only getting one conversion a day, you might need it slightly longer for the data to mean anything. Also worth doing: set an upper spending cap so you don't wake up in a few months having scaled way past your actual budget comfort zone. Now here's the part that makes this strategy really powerful, the reverse rule. Create a second automated rule that DECREASES your budget when performance drops. Same logic, opposite direction: if cost per conversion goes above, say, £40, decrease budget by 3%. This way you're automatically spending more when things are working and pulling back when they're not, without having to babysit the account daily. Leave a buffer zone in the middle (like £30-40 in this example) where nothing changes. That gives your account some breathing room instead of constantly adjusting on every small fluctuation. The real value here: your budget starts responding to actual, current performance automatically. You're not manually checking in every few days trying to decide whether to scale, the system does it for you, based on rules built around your actual numbers. And you're never locked in, you can always override manually. Big news event nobody's paying attention to your ads because of? Pull the budget down yourself. Seasonal sale about to pop off? Bump that increment up temporarily. This is genuinely one of the lowest-effort, highest-leverage setups you can put in a Google Ads account. Follow along, more scaling strategies like this coming. 👀
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Cover image for Okay, if you're running Google
Okay, if you're running Google Ads with a Target CPA or Target ROAS goal AND your campaign is limited by budget, you need to read this before August 17th. This one actually matters. Here's the deal: right now, if your campaign has a budget cap and a performance goal, Google's bidding algorithm quietly goes after the CHEAPEST conversions it can find within your budget. So if your Target CPA is set to $10, you might actually be getting $5 conversions. Feels great, right? Free upside. Starting August 17th, that's going away. Google is changing this so your campaign will actually trend TOWARD your set target, not undercut it. So if you're sitting at a $10 target but actually getting $5 CPA right now, expect that number to start creeping up toward $10 after the change. Same logic applies to ROAS, if your target is 200% but you're actually hitting 350%, expect that to drift back down toward 200% if you don't do anything. Why is this happening? Google says it's about stability, apparently a lot of advertisers get spooked when they raise budgets and performance suddenly fluctuates. Might be true. It's also probably going to make Google more money, because more advertisers will end up bidding closer to what they said they were willing to pay, instead of quietly getting a discount. Both things can be true at once. Here's the part that actually matters for you: this only affects campaigns that are BOTH limited by budget AND currently over-performing their goal. If your campaign isn't capped by budget, this change doesn't touch you. So what do you actually do about it? If you're happy with your current performance (the good CPA/ROAS you're getting right now): → Increase your budget. That locks in more volume at the rate you're already happy with, instead of watching that rate quietly disappear. If you're fine either way: → Adjust your target closer to what you're actually currently achieving. If your target's $50 but you're really getting $30, move the target down to $30 gradually — don't jump all at once, step it down over a week or two. If you do nothing: → Your CPA/ROAS will likely drift toward your original target, meaning fewer conversions for the same spend. Quiet performance loss, no warning bells. One more thing worth knowing, this could create a mild ripple effect across competitive auctions. If everyone bidding on the same keywords adjusts down to their real performance, things stay stable. But if even one competitor decides to keep their higher target and increase budget instead, they get more competitive in the auction, which can nudge costs up for everyone else too. Basically: how your competitors react matters just as much as how you react. The businesses most likely to get blindsided by this are the ones NOT paying attention to their account regularly. If that's not you (and clearly it's not, you're reading this), you've got time to adjust before it happens. Bottom line: go check your account today. Anything limited by budget with a goal that's over-performing, decide now: raise the budget, or adjust the target. Don't wait until August 17th to find out the hard way. Follow along, more of these timely breakdowns coming. 👀
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Cover image for Okay so let's talk about
Okay so let's talk about something painfully simple that a lot of Google Ads accounts get wrong, nobody's clicking your ads. Doesn't matter how good your product is, how great your deal is, how well-optimized your campaign structure is. If people aren't clicking, none of it matters. So let's break down why this happens and how to actually fix it. 1. Your ad copy might be the problem Most beginners write ad copy ABOUT their business instead of about what the customer actually wants. If your headline reads like a company brochure, nobody's stopping to click. Lead with the benefit, not the feature, "save 2 hours a day" beats "advanced scheduling software" every time. And try to mirror the actual language people are typing into Google. If your headline echoes their exact search, it instantly feels more relevant. 2. You might be targeting the wrong keywords Showing up for more searches isn't automatically good, if those searches aren't actually relevant to your offer, you're just burning impressions with zero clicks. A bakery running ads that show up for "cake recipes" is wasting money on people who were never going to buy a cake, they wanted a recipe. This is where negative keywords come in. Adding even 10 well-chosen ones can dramatically clean up who actually sees your ad, which directly improves CTR. 3. Your offer might just not be compelling enough Sometimes the copy's fine, the keywords are right, but the offer itself doesn't give anyone a reason to choose you over the next ad. Go Google your own product category right now and screenshot the top 3 competitor ads. What are they offering that you're not? A free trial, a guarantee, faster delivery, no contract, even small differentiators can tip a click in your favor. Fix this before touching your budget or your bids. 4. You're probably not using ad extensions (and you should be) This one's honestly a bit of a cheat code. Sitelinks, callouts, structured snippets, call and location extensions, they're free, and they make your ad physically bigger and more informative. Google actually rewards ads using extensions with better ad rank, even with an identical bid to an ad without them. More space = more visibility = more clicks. Set it up once and it just works in the background. 5. Wrong place, wrong time Even a great ad won't get clicked if it's shown at 3am to someone who was never going to buy right then. Look at what days/hours actually convert and shift spend accordingly. Check your location targeting, too broad wastes budget, too narrow limits reach. And don't forget device performance, mobile and desktop CTR can look completely different, so check both. Quick benchmark for you: average CTR across Google Ads in 2024 was 6.42%, probably higher than you'd guess. Arts & entertainment topped out around 13%, while legal services sat closer to 5.3%. Worth knowing where your industry typically lands before you panic over your own numbers. None of these fixes cost extra ad spend. They just require you to actually look at what's happening and adjust. Small, unglamorous changes, but they compound fast. Follow along, more of these breakdowns coming your way. 👀
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Google Ads Specialist(7)
Sushil Kumar's avatar
Sushil Kumar
proSahibzada Ajit Singh Nagar, India
Full-stack web developer who also does SEO & PPC
5.0
Rating
7
Followers
Full-stack web developer who also does SEO & PPC
Cover image for Meta Ads, GoHighLevel & AI-Powered
Meta Ads, GoHighLevel & AI-Powered Marketing Workflow Managed and demonstrated a complete digital marketing workflow combining Meta Ads campaign management, GoHighLevel CRM automation, lead management and AI-assisted video content creation. The workflow focuses on generating leads, organizing prospects, automating follow-ups and improving the overall marketing process. What I Worked On Meta/Facebook & Instagram Ads campaign management Campaign and ad setup Audience and targeting configuration Lead generation workflow GoHighLevel CRM and pipeline management Lead follow-up automation Marketing workflow organization AI-assisted video/content creation Performance and campaign optimization
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Cover image for Food4Fitness delivers chef‑prepared, ready-to-eat healthy
Food4Fitness delivers chef‑prepared, ready-to-eat healthy meals tailored for athletes, fitness‑focused individuals, and anyone looking for high-protein, balanced nutrition. Their offerings include meal‑plans for weight loss, muscle maintenance, and balanced diets delivered fresh, not frozen, with a subscription-based service for convenience. Our campaign aimed to boost online orders by targeting users searching for healthy meal delivery, fitness nutrition meals, and convenient meal-prep plans. The ads emphasized convenience, nutritional value, and “ready-to-eat” lifestyle benefits to attract health‑conscious buyers. Achievements 4.9K clicks and 1.5K conversions at $6.87 cost per conversion in 28 days Campaign Setup Tasks Reviewed products and services to define audience and value props. Researched keywords for meal delivery and diet-focused queries. Analyzed competitors for better positioning and messaging. Created ad copies, optimized product feed, and set up campaign assets. Set up GTM and conversion tracking for sales and key actions. Added Microsoft Clarity to monitor user behavior. Campaign Optimization Tasks Optimized keywords using search-term data. Adjusted bids to boost ROAS. Refreshed ads based on performance. Added negatives to cut irrelevant traffic. Reviewed behaviour data for issues. Prioritized spend on top converters.
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Cover image for MTC Truck Parts WordPress &
MTC Truck Parts WordPress & Elementor E-commerce Website Developed a large-scale WordPress e-commerce website using Elementor for a heavy-duty truck parts business, with 50,000+ products, organized product categories, search, product filtering, shopping cart and online ordering functionality.
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Cover image for CF Trading – Financial Services
CF Trading – Financial Services Website Developed a professional, responsive website for a financial trading business, with a clean interface focused on presenting the company, its services and trading-related information clearly across desktop and mobile.
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Google Ads Specialist(2)
AJETOMOBI JAMIU EDDIE GARNER's avatar
AJETOMOBI JAMIU EDDIE GARNER
Offa, Nigeria
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
5.0
Rating
110
Followers
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
Cover image for One of my clients, Puppies
One of my clients, Puppies Yoga, has been getting some amazing customer reviews. And honestly, this is why I always tell local business owners: your Google presence matters. Your Google Business Profile is not just a listing. It can be one of the first places a potential customer meets your business. I help local businesses set up and manage the Google side properly, including Google Business Profile optimization, Google Ads, GA4 tracking and Google Merchant Center. If you run a local business and feel like your Google presence could be doing more for you, send me a message. I’ll take a look and tell you what I’d improve.
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Cover image for Today’s progress on the Fit and Fierce App 🚀 I just complet...
Today’s progress on the Fit and Fierce App 🚀 I just completed the successful connection between Google Analytics and Google Ads, which means every ad click, user action, and conversion can now be tracked properly. This setup is important because it allows: • Clear visibility into user behavior • Accurate conversion tracking • Smarter ad optimization based on real data This project is coming together step by step, and I love building systems that actually help founders make better decisions, not just run ads blindly. More progress coming soon.
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Cover image for Puppy Yoga Google Business Profiles Setup and Reinstatement
Puppy Yoga Google Business Profiles Setup and Reinstatement
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Cover image for Excited to begin a new project focused on fixing Google Merc...
Excited to begin a new project focused on fixing Google Merchant Center disapprovals for Sosa Beaut Store, ensuring full compliance and approval across Shopify and Google. Let Go
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Google Ads Specialist(6)
Ashish Gupta's avatar
Ashish Gupta
Delhi, India
8+ Years in Performance Marketing | 30Cr Managed | 3.5x ROAS
New to Contra
8+ Years in Performance Marketing | 30Cr Managed | 3.5x ROAS
Cover image for Outcasts – Performance Marketing Case
Outcasts – Performance Marketing Case Study Overview Outcasts is a premium fashion and streetwear brand where I have been leading performance marketing initiatives for over a year. My role involves managing high-scale advertising budgets across Meta and Google Ads, driving customer acquisition, revenue growth, and profitability through data-driven marketing strategies. The primary focus has been building a scalable full-funnel growth engine while optimizing acquisition costs, conversion rates, and overall return on ad spend. Objective Scale revenue while maintaining profitability. Increase customer acquisition through Meta and Google Ads. Improve ROAS, conversion rates, and customer lifetime value. Build a sustainable growth framework for long-term brand expansion. Challenges Scaling ad spend efficiently in a highly competitive fashion market. Managing creative fatigue and audience saturation. Maintaining profitability while increasing revenue. Continuously improving conversion rates across the customer journey. Solution & Approach Developed a full-funnel acquisition and retention strategy. Implemented advanced audience segmentation, including broad, lookalike, and retargeting campaigns. Established a structured creative testing framework across creatives, offers, and messaging. Leveraged GA4, Meta Ads Manager, Shopify Analytics, and performance dashboards for data-driven decision-making. Optimized landing pages, product pages, and campaign structures to improve ROAS and customer acquisition efficiency. Results Meta Ads Performance (Jan – Jun 2026) Ad Spend: 2.05 Crore+ Attributed Revenue: 4.54 Crore+ Purchases: 15,000+ Average ROAS: 2.21x Impressions: 7.39 Crore+ Reach: 71.9 Lakh+ Blended Business Performance (Jan – Jun 2026) Total Store Sales: 7+ Crore Sessions: 2.36 Million (+82%) Orders: 25,700+ (+62%) Sales Growth: +90% Long-Term Account Management Monthly Budget Managed: 40L–₹50L+ Average ROAS: ~3x Successfully scaled the brand while maintaining profitable customer acquisition and sustainable growth. Key Learnings Creative testing remains the largest growth lever in fashion e-commerce. Audience expansion combined with creative diversification enables sustainable scaling. Full-funnel optimization significantly improves both revenue and profitability. Strong alignment between performance marketing, creative strategy, and website experience drives long-term growth. Project Impact Over the past year, I have helped Outcasts scale into a stronger D2C fashion brand by managing 40L–₹50L monthly advertising budgets, generating 7+ Crore in blended sales within 6 months, and building a scalable acquisition and retention framework that supports continued revenue growth and profitability.
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Cover image for Zeodra Fashion – Performance Marketing Overview Zeodra
Zeodra Fashion – Performance Marketing Overview Zeodra Fashion is a D2C fashion brand where I led performance marketing efforts across Meta and Google Ads. My focus was on scaling revenue profitably, improving customer acquisition, and building a sustainable growth engine through full-funnel marketing strategies. Over the course of the project, I managed ₹4.5+ Crore in ad spend, generating ₹15+ Crore in revenue with an average 4x ROAS. Objective Scale revenue while maintaining profitability. Increase customer acquisition at a sustainable CAC. Improve ROAS through audience, creative, and funnel optimization. Build a scalable Meta and Google Ads ecosystem. Challenges Increasing competition in the fashion industry. Rising CPMs and acquisition costs. Creative fatigue affecting campaign performance. Scaling budgets without impacting profitability. Core Problems Identified Audience saturation in key segments. Inconsistent creative performance. Conversion drop-offs across the purchase funnel. Limited scalability of winning campaigns. Solution & Approach Built a full-funnel strategy covering prospecting, retargeting, and retention. Implemented continuous A/B testing of creatives, audiences, and offers. Leveraged catalog sales, dynamic retargeting, and lookalike audiences. Optimized landing pages and product pages to improve conversion rates. Monitored key KPIs including ROAS, CAC, CTR, CPC, and AOV to guide scaling decisions. Results Overall Performance ₹4.5+ Crore Ad Spend Managed ₹15+ Crore Revenue Generated 4x Average ROAS 20% Profit Margin Achieved 4-Month Performance Snapshot Ad Spend: ₹1.85 Crore Revenue Generated: ₹4.16 Crore Purchases: 13,749 Impressions: 7.39 Crore+ Reach: 67 Lakh+ Average ROAS: 2.24x Key Learnings Consistent creative testing is the biggest driver of scalable growth. Full-funnel marketing significantly improves overall account performance. Data-driven optimization helps maintain profitability while scaling budgets. Small improvements in conversion rates can have a substantial impact on ROAS and revenue. Project Impact Successfully scaled Zeodra Fashion through strategic media buying, creative optimization, and performance-focused decision-making, generating ₹15+ Crore in revenue from ₹4.5+ Crore ad spend while building a sustainable growth framework for the brand.
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Cover image for Overview Bionutrica is a D2C eCommerce
Overview Bionutrica is a D2C eCommerce brand in the health and wellness space focused on delivering high-quality nutrition-based products. The objective of the performance marketing efforts was to scale online sales profitably through Meta (Facebook & Instagram) advertising while building a sustainable return on ad spend. Objective The primary goal was to achieve and maintain a minimum ROAS of 2X and above, ensuring that paid media investments consistently generated profitable returns while supporting scalable revenue growth. Challenges Low initial campaign efficiency with ROAS as low as 0.85X High budget fragmentation across multiple underperforming ad sets Lack of structured funnel strategy leading to inconsistent conversions Inefficient creative testing framework resulting in ad fatigue Rising cost per acquisition due to poor audience targeting and overlap Core Problems Identified Budget burn without clear winner campaigns, leading to negative returns Fragmented account structure causing internal audience cannibalization Weak optimization signals due to insufficient conversion data consolidation Lack of creative diversity and testing velocity Poor retargeting structure resulting in missed high-intent users Solution & Approach To resolve performance inefficiencies and scale profitability, a structured performance framework was implemented: Rebuilt the campaign architecture by consolidating fragmented ad sets into a clean, conversion-focused structure Shifted optimization strategy toward purchase-optimized campaigns with clear conversion signals Implemented creative testing system (multiple hooks, angles, and formats for rapid iteration) Strengthened audience segmentation strategy, separating cold, warm, and retargeting pools Introduced budget reallocation strategy, scaling only high-performing ad sets while cutting wasteful spend Improved tracking and decision-making using daily performance monitoring across CTR, CPC, CPA, and ROAS Enhanced retargeting efficiency through sequential messaging and engagement-based audience building Results Achieved £80K revenue from £36K ad spend Improved average performance to 2.19 ROAS Stabilized account performance from unprofitable (0.85X ROAS) to consistent profitability Reduced budget wastage through structured scaling and pruning Built a repeatable performance framework for ongoing scaling Key Learnings Campaign structure plays a critical role in determining efficiency before scaling spend Creative fatigue is one of the biggest drivers of ROAS decline and must be managed proactively Consolidated data signals significantly improve Meta’s optimization ability Scaling is not about increasing budgets, but about identifying and doubling down on profitable pockets Continuous testing and iteration are essential for sustaining performance in competitive D2C categories WEBSITE LINK - bionutrica.com
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Cover image for 🚀 Performance Marketer | Meta,
🚀 Performance Marketer | Meta, Google & TikTok Ads I help eCommerce and DTC brands scale profitably through data-driven paid advertising. From campaign strategy and account setup to creative testing, conversion tracking, and ROAS optimization, I manage the entire performance marketing funnel. 📈 Experience managing multi-crore ad budgets 🎯 Expertise in Meta, Google & TikTok Ads 🛒 Specialized in Shopify & eCommerce growth 📊 Focused on scalable customer acquisition and profitability Looking to grow your brand with paid media? Let's connect.
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Google Ads Specialist(3)