Google Ads – Wedding Venue Ads( Australia Lead Boost)
Everther Global
Project Name- Google Ads – Wedding Venue Lead Generation
Industry- Wedding / Event Venues
Region- Australia
Role- Google Ads Campaign Manager
What I Worked On
The client was a lead generation agency for wedding venues struggling with zero conversions after trying various ad formats
I came on board to restructure the entire ad approach using Google's latest tools
Implemented a high-performance Performance Max (PMax) campaign using multiple asset groups to target different audience signals
Launched a Smart Search Campaign to capture high-intent search traffic and optimize ad delivery
Created custom ad creatives and copy assets tailored to seasonal and local trends in the wedding industry
Conducted regular performance checks and made manual bid adjustments and audience refinements
Key Outcomes
Clicks- Rose to 3.69K (a gain of +926), showing stronger user engagement.
Impressions- Grew to 46.9K (+17K), improving brand visibility.
Conversions- Jumped to 259.38 (+257.38), driving real business results.
Cost per Conversion- Dropped to $12.04, reducing wasted ad spend and increasing ROI.
Transitioned the account from zero results to consistent lead generation through strategic ad management.
Tools Used
Google Ads
Google Analytics
Performance Max
Skills Applied
PPC Management
Conversion Optimization
Campaign Strategy
Like this project
Posted Jun 19, 2025
Used Google PMax and Smart Search ads to take the client from zero conversions to 259+ leads with lower costs and better visibility.
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Timeline
Mar 12, 2024 - Jun 30, 2024
