🔧 Local SEO Upgrade for a Niche Steel Window Business
Everther Global
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Posted Jun 7, 2025
Executed full-cycle SEO to enhance visibility, drive local traffic, and improve keyword rankings for a steel window business.
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Timeline
Jun 1, 2023 - Sep 1, 2023
Project Name: Steel Window Website SEO – steelwindowsaustralia.com.au
Industry: Home Improvement / Construction
Duration: 3 Months
Region: Australia
đź“Ś What I Worked On
Performed a full SEO audit with detailed technical and content-based recommendations
Carried out competitor research to identify gaps and keyword opportunities
Conducted thorough keyword research for niche product terms like “steel-framed windows,” “custom steel doors,” etc.
Implemented on-page SEO fixes, including optimized titles, headings, image alt text, and metadata
Structured internal linking for better crawl depth and topical authority
Handled local SEO setup (Google Business Profile optimization, citation building)
Developed off-page SEO strategy with white-hat backlinks and relevant niche directories
Created monthly SEO performance reports with growth insights, CTR trends, and ranking positions
Provided ongoing guidance to the content team for writing SEO-friendly product pages and blogs
đź“Ś Key Outcomes
Keyword visibility improved across multiple local and national terms
Domain authority and trust signals strengthened through quality link building
Improved presence on Google Maps and local search results
Organic traffic increased within weeks of on-page and technical fixes
🧰 Tools Used
SEMrush
Google Search Console
Screaming Frog
🧠Skills Applied
SEO Strategy
On-Page & Off-Page SEO
Technical SEO
