Analytics Cleanup & Custom Tracking – Eternity by Yoni
Everther Studio
Project Name: Analytics Optimization – EternityByYoni.com
Industry: E-commerce / Luxury Jewelry
Region: USA
📌 What I Worked On
Identified and resolved Google Analytics tracking issues that were causing data discrepancies
Audited the site’s current analytics setup and removed redundant or broken tracking tags
Ensured proper e-commerce tracking setup to capture key events like product views, cart actions, and purchases
Implemented custom tracking using Google Tag Manager for specific actions like quote requests, newsletter sign-ups, and page scroll depth
Set up event tracking aligned with business goals and KPIs, enabling the client to make data-driven decisions
Delivered a custom dashboard to visualize critical site performance metrics clearly and accurately
Ensured cross-domain tracking was properly configured to track user behavior end to end
Provided detailed documentation and post-implementation guidance to ensure smooth handoff
📌 Key Outcomes
Cleaned and stabilized data accuracy across GA4 and Universal Analytics
Enabled deeper insights into user behavior, conversions, and sales funnel drop-offs
Empowered the client to optimize their marketing and UX decisions using reliable data
🧰 Tools Used
Google Analytics (GA4 & UA)
Google Tag Manager
Google Data Studio
🧠 Skills Applied
Data Tracking & Tag Implementation
E-commerce Analytics
Conversion Funnel Analysis
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Posted Jun 3, 2024
Fixed tracking issues, implemented custom solutions, and aligned analytics with business goals for a premium online jewelry store.
