Kajabi Newsletter Paywall & Drip System

Forge Conducting is a UK-based choir conductor mentorship and training platform. The client needed a fully functional paywalled newsletter system on Kajabi — launching from scratch with no existing infrastructure in place.

Problem The client had developed their first newsletter inside Kajabi's default newsletter template area. This caused every design change to override all issues globally — making it impossible to treat each issue as a distinct, independently designed piece of content. The entire infrastructure needed rebuilding the right way.

Challenge Kajabi is built for courses, not newsletters. Delivering a monthly newsletter with subscriber-based drip (every new subscriber always starts at Issue 1 regardless of when they join) required a custom architecture using 3 Kajabi systems working together... Landing Pages, Course Products, and Offer/Membership configuration.

Configured a £12/month recurring Kajabi offer with native billing

Set up 2 free issues accessible on signup before payment kicks in

Enabled and tested discount codes for selective member pricing

Developed subscriber-based drip using Kajabi's enrollment date logic

Every new subscriber unlocks Issue 1 on Day 0, Issue 2 on Day 30, Issue 3 on Day 60 — regardless of when they joined

Ensures late subscribers never access future issues they haven't paid for yet

Developed a Master Newsletter Template as a reusable base — client duplicates it monthly with 1 click

Each issue exists as a standalone landing page with a unique, hard-to-guess URL slug

SEO visibility disabled per issue — pages hidden from Google to prevent non-subscriber access

Full design freedom per issue — modular sections, hero, content blocks, CTA

Developed The Forge Newsletter Archive as the central members-only hub

Each issue lesson contains a branded CTA button linking to that month's landing page

Comments disabled per lesson for clean member experience

Configured Kajabi's drip notification email system

Customised the default "course content available" template into a branded newsletter announcement

Dynamic variables pull subscriber name, issue title, and direct access link automatically

Drip time and timezone configured — emails deliver at 10am in client's selected timezone

Delivered a full written step-by-step documentation covering all 4 phases — page creation, archive update, drip scheduling, and email setup

Recorded and delivered a Loom video walkthrough covering the complete system

Client can independently publish every future issue without developer dependency

Result A fully independent, scalable newsletter infrastructure... every issue is a distinct asset, access is locked behind a paywall, drip delivery runs automatically, and the client manages future issues solo using the master template and documentation.