Kajabi Website Redesign & Marketing System for Beyond Therapy

Andrea had a mess on her hands. She's a licensed counselor running 2 businesses— Beyond Therapy (clinical counseling) and Root to Rise (coaching and courses)—but her entire operation was crammed onto one endless scrolling Kajabi homepage

Visitors landing on her site had no idea where to look. Clinical therapy clients were seeing course promotions. People interested in her coaching were buried in clinical service descriptions. She had a professionally designed lead magnet PDF sitting unused because there was no landing page or email sequence connected to it.

Her brand kit—new logo, colors, fonts—wasn't applied anywhere on the site. The whole thing looked thrown together, which is exactly what it was. She'd built it quickly when launching and never had time to fix the structure.

She knew Kajabi could do more but was overwhelmed by the technical side. Meanwhile, potential clients were bouncing because they couldn't figure out what she offered or how to work with her.

I rebuilt the entire site architecture from scratch, turning chaos into a strategic customer journey.

Website Structure- Demolished the single-page disaster and created 6 purpose-built pages. Homepage with clear service overview and CTAs. About page telling her story and building credibility. Services page detailing both business divisions with conversion focus. Resources hub separating free content from paid offerings. Dedicated Root to Rise page for the coaching side. FAQ page with dropdown accordions answering common questions. Contact page with integrated forms and downloadable resources.

Brand Integration- Applied her complete brand kit—colors, typography, logo—across every page. Created visual consistency that made both business divisions feel professional and connected while keeping them distinct enough that visitors understood the difference.

Lead Magnet Automation- Built a custom landing page for her free PDF checklist with opt-in form. Connected it to an automated email nurture sequence in Kajabi that guides people from free resource → masterclass → course enrollment. Now the lead magnet actually generates leads instead of sitting in a folder.

Dual Business Identity- Created separate but integrated sections for clinical therapy and coaching. Beyond Therapy got professional, trust-building language appropriate for therapy clients. Root to Rise got energizing, growth-focused messaging for coaching clients. Both shared the same visual brand but spoke to completely different audiences.

SEO Optimization- Rewrote page copy optimizing for her target keywords—holistic counselor, somatic therapy, reiki, boundary courses, couples counseling, trauma healing. Improved meta descriptions, headings, and internal linking for search visibility.

Technical Integration- Connected all existing funnels, course pages, and payment systems. Linked downloadable PDFs. Set up newsletter integration. Tested every button, link, and form across devices to ensure everything worked perfectly.

Andrea went from "I don't even want to send people to my website" to having a professional platform she's proud to share

The automated lead generation system runs 24/7—people download the free PDF, get nurtured through email, and enroll in courses without Andrea touching anything. The clear structure means therapy clients find clinical services easily while coaching clients discover courses and community without confusion.

Her mobile experience is flawless, which matters because most therapy clients browse on phones during their commute or break. SEO foundation is attracting organic traffic for her target keywords. She can update content herself now without needing a developer

Most importantly, she has scalable infrastructure. As Root to Rise grows with new workshops and offerings, the site structure can expand without rebuilding everything.

Metrics- 6 fully functional pages Automated funnel converting free downloads to paid courses Mobile-optimized across all devices SEO-optimized for 7+ target keywords Completed in 1 weeks