Instagram SMM Campaign for Leo Mazzotti
Everther Global
Project Name: SMM for leo.mazzotti
Platform Focus: Instagram
Duration: Ongoing (Quarterly Strategy)
Audience: Fashion & Lifestyle
📌 What I Worked On
Developed a complete Instagram strategy tailored to resonate with a fashion-forward audience
Crafted an engagement-first content calendar, balancing aesthetics, product promotion, and community-focused posts
Designed and published Instagram Stories, Reels, and Feed Posts aligned with seasonal campaigns and trends
Researched competitor trends to position leo.mazzotti uniquely in the lifestyle segment
Used a mix of user-generated content (UGC) and curated visuals to create authenticity and emotional connection
Collaborated with micro-influencers and ran giveaways to amplify reach and boost credibility
Monitored Instagram Insights to understand top-performing content and refine future posts
A/B tested hashtags and post times for optimal reach and engagement
📌 Key Results
Achieved a steady follower growth of 35%+ in 3 months
Boosted engagement rate by 50%, thanks to community-driven content
Strengthened brand identity through consistent visual and messaging themes
Built loyal interactions with the core audience, improving story views and DMs
🧰 Tools Used
Instagram Insights
Canva
Later
🧠 Skills Applied
Social Media Marketing (SMM)
Content Creation & Planning
Influencer Collaboration
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Posted Jun 3, 2024
Led social strategy, content, and analytics to drive engagement, boost followers, and strengthen brand visibility on Instagram.
