Facebook Campaign Setup & Management for Real Estate Auctions
Everther Global
Project Name- Facebook Campaign Setup & Management
Industry- Real Estate / Auctions
Duration- 2+ Months
Region- USA
What I Worked On-
Planned and executed ad campaigns for a company specializing in real estate and property auctions
Set up Facebook Brand Awareness campaigns targeting buyers and sellers in niche local markets
Designed and launched Traffic campaigns to drive quality clicks to landing pages and auction listings
Created Instagram-specific traffic campaigns to reach younger and mobile-first audiences
Installed and verified Meta Pixel for accurate event tracking and data-driven optimization
Built custom and lookalike audiences based on engagement and website visitors
Monitored campaign performance daily, optimizing creatives, placements, and audience segments
Managed ad budgets strategically, reallocating spend based on top-performing ads and metrics
Collaborated on creative direction—ad copy, visuals, and CTAs—for better engagement and conversion
Key Outcomes
Boosted brand awareness for the client in competitive local real estate markets
Achieved consistent traffic flow to auction listings with qualified leads
Reduced cost per click and improved CTR through weekly optimization
Gained valuable insights into audience behavior using Meta Pixel data
Tools Used
Meta Business Suite
Meta Pixel
Facebook Ads Manager
Skills Applied
Facebook Advertising
Campaign Management
Campaign Optimization
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Posted Jun 19, 2025
Launched and managed ad campaigns for property auctions, boosting brand visibility and traffic across Facebook and Instagram.
