E-Commerce Sales Campaign – Meta (Facebook & Instagram Ads)
Everther Global
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Posted Aug 18, 2025
Transformed underperforming Meta campaigns into profitable sales drivers with 3.81 ROAS and 200+ new orders in 30 days.
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Timeline
Oct 23, 2024 - Jan 25, 2025
The client’s ad campaigns were underperforming, struggling to generate enough sales to justify ad spend. After a full audit of their Facebook Ads account, I identified major gaps in targeting, ad creatives, and campaign structure.
To fix this, I-
Created audience-specific UGC-style ads for stronger engagement
Optimized targeting strategies across multiple campaigns
Restructured the campaigns to align with profitability goals
Monitored daily performance to maximize conversions
Key Results
Achieved 3.81 ROAS on average
Generated 200+ new sales in just 30 days
Reduced wasted ad spend by refining targeting and creative testing
Skills Applied
Facebook Ads Manager
Campaign Management
E-Commerce Marketing
Tools Used
Meta Ads Manager
WordPress eCommerce
UGC Content Strategy
Deliverables
Campaign Audit & Optimization Report (PDF)
UGC Ad Creatives (3–5 variations)
New Campaign Setup with Optimized Targeting
Weekly Performance Reports (Google Docs)
