E-Commerce Sales Campaign – Meta (Facebook & Instagram Ads)

The client’s ad campaigns were underperforming, struggling to generate enough sales to justify ad spend. After a full audit of their Facebook Ads account, I identified major gaps in targeting, ad creatives, and campaign structure.

To fix this, I-

Created audience-specific UGC-style ads for stronger engagement

Optimized targeting strategies across multiple campaigns

Restructured the campaigns to align with profitability goals

Monitored daily performance to maximize conversions

Achieved 3.81 ROAS on average

Generated 200+ new sales in just 30 days

Reduced wasted ad spend by refining targeting and creative testing

Facebook Ads Manager

Campaign Management

E-Commerce Marketing

Meta Ads Manager

WordPress eCommerce

UGC Content Strategy

Campaign Audit & Optimization Report (PDF)

UGC Ad Creatives (3–5 variations)

New Campaign Setup with Optimized Targeting

Weekly Performance Reports (Google Docs)