Ads- Paid Media Campaigns for Oil & Gas Brand (Oilgates)
Everther Global
Project Name: Digital Ad Campaign – Oilgates.com
Industry: Oil & Gas / B2B Services
Duration: 3+ Months
Region: Global / Middle East
📌 What I Worked On
Launched and managed Google Ads and Facebook (Meta) Ad campaigns for oilgates.com
Designed strategic audience targeting to connect with decision-makers in the oil & gas industry
Built and monitored custom conversion tracking to measure lead generation and form submissions
Ran multiple A/B tests on ad headlines, copy, and visuals to identify the highest-performing creatives
Optimized campaigns for CPC, CTR, and conversion rate improvements
Created engaging and visually aligned ad creatives tailored to the brand’s tone
Continuously analyzed performance data and implemented insights to increase ad impact
Managed and reported on monthly budgets, reallocating funds based on performance and ROI metrics
📌 Key Outcomes
Increased qualified leads and inquiries via website by over 35%
Achieved cost-per-lead reduction through smart bidding and targeting adjustments
Boosted engagement and CTR across both platforms with refined ad messaging and design
Improved campaign efficiency with ongoing performance monitoring and real-time adjustments
🧰 Tools Used
Google Ads
Meta Ads Manager (Facebook)
Google Analytics
🧠 Skills Applied
Digital Marketing Strategy
Paid Media Optimization
Conversion-Focused Targeting
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Posted Jun 3, 2024
Set up and optimized Google & Facebook Ads with A/B testing, targeting, and tracking to maximize ROI and engagement for oilgates.
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