SEO Growth for Australian Waste Management Website
Everther Global
Project Name: Organic Traffic & Ranking Improvement – vinsbins.com
Industry: Waste Management / Local Business
Duration: 4+ Months
Region: Australia
📌 What I Worked On
Performed complete SEO audit of the website to identify technical gaps and content issues
Conducted in-depth keyword research to discover high-intent, local, and industry-specific search terms
Optimized on-page elements including meta tags, image alt text, content structure, and internal linking
Created a focused content plan to support organic visibility and link-building campaigns
Delivered unique content for guest posts, blogs, and backlinks to ensure relevance and authority
Implemented white-hat link-building strategies with natural anchor text and contextual placements
Improved website structure to help with crawlability and better UX on mobile and desktop
Shared monthly performance updates with actionable insights and future suggestions
Monitored keyword movements and search visibility using SEMrush and Google Search Console
📌 Key Outcomes
Increased organic traffic from targeted regions by 60%+
Achieved top 5 rankings for high-value local keywords
Strengthened domain authority through quality backlinking
Improved user engagement through well-optimized content and site experience
🧰 Tools Used
SEMrush
Google Analytics
Google Search Console
🧠 Skills Applied
Organic Traffic Growth
SEO Keyword Research
Off-Page SEO
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Posted Jun 7, 2025
Improved organic traffic and keyword rankings through white-hat SEO, content optimization and targeted link-building efforts.
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Timeline
Jan 1, 2024 - Apr 6, 2024
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