Shopify Sales with Google Shopping & PMax
Everther Global
Project Name- Boosted Shopify Sales with Google Shopping & PMax
Client- Zyron Tech – Power Bank Store
Role- PPC Campaign Manager
Platform- Shopify
Timeline- Nov 2023 – Jan 2024
Challenges Faced-
❌ Google Merchant Center Suspension- Shopping ads couldn’t run due to policy issues
📉 Low Return on Ad Spend (ROAS)- Existing campaigns had just 1.87 ROAS
📊 Aggressive Growth Goal- Client aimed to scale to 4X ROAS and boost monthly revenue
What I Did-
Resolved Merchant Center suspension and re-verified all product feeds
Created a new Google Shopping campaign structure tailored to high-performing products
Set up Performance Max campaigns targeting high-intent audiences with automated bidding
Implemented robust tracking with Google Analytics 4 and custom conversions
Refined product feeds with high-quality titles, GTINs, and updated imagery
Provided weekly reports to keep the client aligned and confident in strategy
Monitored and optimized bids, ad assets, and audience signals daily
Key Results
✅ Achieved 4.5X ROAS within 2 months
💰 Drove $20,000+ in monthly revenue
🛒 Re-established Shopping Ads visibility with compliant product listings
📈 Increased CTR and conversion rates through optimized creatives and targeting
Tools Used-
Google Ads
Google Merchant Center
Google Analytics 4
Skills Applied
Google Shopping
Ecommerce Ads Strategy
PPC Campaign Optimization
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Posted Jun 19, 2025
Resolved Merchant Center issues and scaled ad performance to 4.5X ROAS using Shopping Ads and Performance Max for a power bank store
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Timeline
Nov 1, 2023 - Jan 31, 2024
