Shopify Sales with Google Shopping & PMax

Project Name- Boosted Shopify Sales with Google Shopping & PMax Client- Zyron Tech – Power Bank Store Role- PPC Campaign Manager Platform- Shopify Timeline- Nov 2023 – Jan 2024

❌ Google Merchant Center Suspension- Shopping ads couldn’t run due to policy issues

📉 Low Return on Ad Spend (ROAS)- Existing campaigns had just 1.87 ROAS

📊 Aggressive Growth Goal- Client aimed to scale to 4X ROAS and boost monthly revenue

Resolved Merchant Center suspension and re-verified all product feeds

Created a new Google Shopping campaign structure tailored to high-performing products

Set up Performance Max campaigns targeting high-intent audiences with automated bidding

Implemented robust tracking with Google Analytics 4 and custom conversions

Refined product feeds with high-quality titles, GTINs, and updated imagery

Provided weekly reports to keep the client aligned and confident in strategy

Monitored and optimized bids, ad assets, and audience signals daily

✅ Achieved 4.5X ROAS within 2 months

💰 Drove $20,000+ in monthly revenue

🛒 Re-established Shopping Ads visibility with compliant product listings

📈 Increased CTR and conversion rates through optimized creatives and targeting

Google Ads

Google Merchant Center

Google Analytics 4

Google Shopping

Ecommerce Ads Strategy

PPC Campaign Optimization