Project started in May 2024 and ran until June 2025. Clarity.cx, a B2B digital platform, required a comprehensive technical SEO overhaul to improve indexation, organic visibility, and overall site performance. The audit identified gaps in crawlability, sitemap issues, duplicate and missing meta tags, weak internal linking, poor heading structure, missing structured data, content formatting errors from migration, and low domain authority.

Improve site indexation and crawlability for Google

Optimize technical structure, page hierarchy, and interactive elements

Implement structured data (schema.org) across the site

Correct sitemap.xml errors and 4XX pages

Optimize internal linking and content formatting

Conduct semantic keyword research and integrate keywords into headings and body content

Optimize meta-tags and alt attributes for images

Develop a competitor-based content strategy with SEO briefs

Support Google Business Profile (GBP) optimization

Technical improvements were executed by the development team: page speed optimization, sitemap.xml updates, 4XX error fixes, enhanced interactive elements, and heading hierarchy refinement. SEO tasks performed by the team included: manual page indexing, full internal linking setup, keyword research and integration, meta-tag creation and optimization, alt-tags for images, updating legacy blog content, pre- and post-publication optimization for new pages, structured data implementation, content briefs for new articles, and outreach for article placement on niche-relevant sites. Continuous support for Google Business Profile was also provided.

Organic traffic growth: from 355 → 884 monthly sessions

Domain Rating (Ahrefs DR): increased from 18 → 38

Top 10 keywords: increased from 50 → 140 Ahrefs data confirms steady growth in traffic, rankings, and domain authority, validating the effectiveness of the SEO initiatives.