We executed a full technical and content SEO setup for Fightshop.md, an online store specializing in martial arts and fitness gear. The project focused on preparing the website for launch with a strong SEO foundation — ensuring proper structure, indexing, and multilingual support (.ro and .ru versions). The site initially contained numerous issues, including incorrect sitemap templates, missing meta-tags, poor heading hierarchy, weak URL naming, and lack of structured data. Our goal was to fix all core SEO components before going live and set up the site for immediate organic growth.

Eliminate sitemap and indexing issues before launch

Implement correct meta-tags with targeted .ro and .ru keywords

Fix heading hierarchy (H1–H3) and improve content structure

Resolve URL naming and dynamic indexing problems

Implement structured data (microdata) and alt-tags for images

Optimize robots.txt to block dynamic pages

Conduct multilingual keyword research for categories and products

Submit pages manually for faster indexing and search visibility

Before the site’s launch, we conducted a comprehensive technical and SEO optimization to ensure clean indexing and strong organic performance from day one. The sitemap.xml file was fully rebuilt, and the robots.txt configuration was corrected to block dynamic and unnecessary pages. Custom meta-titles and descriptions were created for all pages in both .ro and .ru versions, based on collected semantic data. The team restructured H1–H3 headings, improved content placement, and implemented structured microdata for product categories and items. Automatic alt-tag generation was added for all product images, and a detailed semantic keyword set was compiled for all categories and pages. All critical pages were manually submitted for indexing to ensure fast appearance in search results.

Within just three months after launch, organic traffic grew from 0 to over 1,000 monthly visitors, with steady improvement in keyword positions and visibility across product categories. Ahrefs analytics confirmed consistent growth in impressions and top-ranking keywords. The successful implementation of pre-launch SEO — including targeted metadata, structured data, and multilingual optimization — proved how strategic groundwork can accelerate search performance even in the early stages. Fightshop.md now has a robust foundation for ongoing SEO scaling and traffic growth across both Romanian and Russian markets.