We implemented a full-cycle SEO launch and optimization for KarcherShop.rs, an official Kärcher distributor website in Serbia. The project’s goal was to build a strong SEO foundation for a newly launched e-commerce platform, ensuring correct indexing, high performance, and optimized content structure. Our team carried out technical setup, semantic analysis, and full on-page optimization — establishing a scalable framework for long-term organic growth and visibility.

Ensure proper website indexing and exclude duplicate and technical pages

Create and implement accurate sitemap.xml and robots.txt files

Improve page load speed through caching and optimization

Conduct competitor analysis and collect a complete semantic core

Cluster keywords by target groups and map them to relevant pages

Develop and implement SEO-optimized meta-tags (titles, descriptions)

Structure H1–H3 headings with priority keywords

Add optimized category texts to enhance relevance

Fully interlink the website for better crawlability and user navigation

Optimize and unify blog structure with microdata and updated metadata

The project began with a technical audit and setup to ensure proper crawling and indexing. We excluded duplicates and technical pages from search results and configured sitemap.xml and robots.txt. Page speed was optimized through caching, image compression, and code refinement. A detailed competitor analysis allowed us to build a complete semantic core, which was clustered and distributed across the site’s key sections. Based on this data, we created optimized meta-titles, descriptions, and heading structures (H1–H3) for all pages. The category pages were filled with relevant SEO texts, improving topical relevance and search visibility. Internal linking was implemented across all pages to enhance crawl depth and authority flow. The blog section (“Application Tips”) was standardized with a unified structure, added microdata, and optimized meta-tags. Existing articles were rewritten and expanded with target keywords for better ranking potential.

As a result of the comprehensive SEO optimization, KarcherShop.rs successfully completed its initial SEO setup phase. The site achieved stable indexing across all pages, improved speed and technical performance, and established a solid foundation for further ranking growth. With properly structured metadata, optimized content, and internal linking, the website is now well-positioned for sustainable organic traffic growth and higher visibility in search results across its key product categories.